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Product Range

A strong, well-curated product range is vital for commercial success in pet retail. Pet Gazette covers how retailers, suppliers, and distributors expand or refine their product assortments across categories such as pet food, treats, grooming, health, toys, accessories, and seasonal lines. We report on range reviews, new listings, supplier collaborations, and buying trends that influence stock selection and merchandising. This tag provides insight into how pet businesses adapt their product strategies to meet consumer demand, drive basket value, and differentiate themselves in a competitive market.

  • Jun- 2018 -
    25 June
    ManufacturersPet News

    Heights Farm Premium Pet Foods expand north with Worsley franchise

    Pet food manufacturer, Heights Farm Premium Pets Foods, a family-run business based in the north of England, is set to expand its Greater Manchester operations with a new franchise business start-up in the area. Peter Roberts, previously worked for 21 years as an engineer in the food manufacturing sector working…

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  • 8 June
    ManufacturersNatures Menu

    Natures Menu named in Sunday Times HSBC International Track 200

    Norfolk-based raw food pet food manufacturer, Natures Menu, has been named as one of the Sunday Times HSBC International Track 200 companies. Placing at 101 of 200 of Britain’s companies with the fastest growing international sales and the company is one of just two pet food manufacturers listed in the…

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  • May- 2018 -
    8 May
    ManufacturersADAPTIL

    Ceva launches new ADAPTIL range

    Ceva Animal Health has rebranded its veterinary behaviour portfolio with the launch of a new ADAPTIL range. The new range consists of ADAPTIL Calm Home Diffuser (previously known as the ADAPTIL Diffuser), ADAPTIL Calm On-the-Go Collar (previously known as the ADAPTIL Collar), ADAPTIL Transport (previously known as ADAPTIL Spray) and…

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  • 3 May
    ManufacturersAnimology launch another ‘Essential’ product range

    Animology launch another ‘Essential’ product range

    Animology have launched Animology Essentials; a budget-friendly range of shampoos and spritzes designed to raise the standard of budget shampoos. With an SRP of £2.99 the new product range offers a cheaper alternative to the core Animology range. The range of four SKU’s comprises two shampoos and two spritzes. Dapper…

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  • Mar- 2018 -
    26 March
    Industry NewsFish4Dogs boosts sales team

    Fish4Dogs boosts sales team

    Fish4Dogs has boosted its sales team by bringing on board a business manager from the pet industry and promoting one of its customer service advisors into new positions. Patina Pickard and Jack Sheldon join territory manager Judith Laurie to make-up the team under the direction of Sarah Fowler. Patina has…

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  • 19 March
    FeaturesStepping into spring with pond sales

    Stepping into spring with pond sales

    With spring just around the corner, now is the time for retailers to think about promoting their pond products. Consumer trends have made the pond category more and more challenging over the past five years, but there is still plenty of opportunities for spring sales with existing pond-keepers and attracting…

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  • 19 March
    Industry NewsCatipilla teams up with Pets at Home

    Catipilla teams up with Pets at Home

    Catipilla, a UK start-up based in Buckinghamshire, has entered into a retail agreement with Pets at Home and is moving into full-scale commercial production. The company has developed a climbing frame that helps cats to climb walls. Founded at the start of 2017, Catipilla’s idea is simple – to replicate a natural environment and…

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  • 19 March
    Industry NewsScruffs celebrates successful Crufts 2018

    Scruffs celebrates successful Crufts 2018

    Manchester-based luxury pet bedding manufacturers Scruffs has reported another successful participation at Crufts 2018, held at the NEC Birmingham. This year, Scruffs showcased a snippet of its luxury bedding and accessories, including its new Classic and Insect Shield ranges. Complimenting this were fan-favourite products such as its Memory Foam, Snuggle…

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  • 9 March
    Current AffairsWeather boosts wild bird food sales

    Weather boosts wild bird food sales

    The cold weather that plagued the UK last week saw shoppers upping their spend on bird feed. According to the latest figures from IRI in the w/e 3 March 2018, consumers spent nearly half a million pound of bird feed. IRI’s granular store-level data from the UK’s major multiples (Tesco, Waitrose, M&S,…

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  • Feb- 2018 -
    14 February
    Current AffairsPet food manufacturer increases Tesco presence

    Pet food manufacturer increases Tesco presence

    Naturo by Mackle Pet Foods is set to retail in over 1,200 Tesco stores UK wide. Its NaturoGrain Free Chicken & Potato with vegetables 400g trays will be placed across the supermarket’s shelves. This month will also see the launch of its new Naturo Grain Free Trays 400g Variety 6 pack,…

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