The Veterinary Health Nutrition product will consist of one “simplified” range, a new pack design and a new recipe. Royal Canin’s new range will be organised around six core pet health needs; urinary, dermatology, weight management, gastrointestinal tract, vital support and health management.
The group’s London Vet Show stand will also be dedicated to its 50th anniversary, celebrating its history and showcasing three of Royal Canin’s “scientific breakthrough products” Anallergenic, Fibre Response and the ICU product range.
The manufacturer also plans to reveal its latest product, Pill Assist, designed to conceal medication from dogs that dread taking pills. The specially made treat claims to ensure a successful pill intake in 97% of cases.
John O’Connor, veterinary marketing manager at Royal Canin, said: “2019 is set to be our most exciting year yet and we are looking forward to sharing all the exciting developments with veterinary professionals from across the UK.
”We have recognised the need for a simplified range of products that centre on vital pet health needs, accompanied by the very latest innovations and technologies – we cannot wait to share these products at the London Vet Show.”