Raw dog food supplier, Paleo Ridge, has launched its new Ready Raw range with the goal of making raw feeding convenient for all.
Six months ago, the company had the vision to develop an ‘easy to feed’, affordable product range to make raw feeding “available to the masses”.
Ready Raw is available in five recipes and comes in new 200g resealable pouches to help eliminate smell, reduce defrosting times and make it easier to portion food.
Managing director, Tyler Daly, said: “We asked ourselves the question: ‘What are the barriers to feeding a raw diet?’. The core concept of this vision was an easy to feed, affordable product range that would help make raw feeding available to the masses.
“What we have developed is much more than this, with a number of other functions designed into the products that make them the most convenient to feed, raw products on the market at this time.”