Product Range

A strong, well-curated product range is vital for commercial success in pet retail. Pet Gazette covers how retailers, suppliers, and distributors expand or refine their product assortments across categories such as pet food, treats, grooming, health, toys, accessories, and seasonal lines. We report on range reviews, new listings, supplier collaborations, and buying trends that influence stock selection and merchandising. This tag provides insight into how pet businesses adapt their product strategies to meet consumer demand, drive basket value, and differentiate themselves in a competitive market.

Jul- 2025 -

4 July

Manufacturers

DotDotPet partners with Jollyes to promote full range

DotDotPet has announced that its full product range is now available in Jollyes Pet Stores across the UK. The new retail partnership means DotDotPet’s growing range of wellness supplements, calming shampoos and eco-conscious accessories will now be available both in-store and online via the Jollyes website. The news follows the…
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Jun- 2025 -

4 June

Retailers

Ceva Animal Health launches new Douxo Spa range

Ceva Animal Health has unveiled a new pet grooming product range, Douxo Skin and Coat Spa. According to Ceva, over 50% of pet owners consider their pets as integral family members akin to children, driving a significant shift toward investment in premium products that safeguard their well-being. As a result,…
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Apr- 2025 -

17 April

Retailers

Sera acquires Interpet aquatic brands

Aquarium care and fishkeeping brand Interpet has signed an asset purchase agreement with aquatic products manufacturer Sera GmbH to transfer ownership of the Interpet, Blagdon, and Aquagarden aquatic brands. With over a century of combined experience, Sera will bring its strong market presence in Europe alongside its food and care…
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14 April

Retailers

Charlie The Vet secures listing with Pedigree Wholesale

PIF member Charlie The Vet has secured a new wholesale listing with Pedigree Wholesale, increasing access to its first aid products through independent pet retailers across the country, in support of this National Pet First Aid Awareness Month From at-home care to on-the-go essentials, the Charlie The Vet product range…
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4 April

Retailers

Nova Dog Chews launches new 1kg ranges

Nova Dog Chews, a provider of natural dog treats, has announced the expansion of its product range with the launch of new 1kg Sausages, Burgers, and Meaty Sticks. Designed to provide “convenience and variety” for both retailers and dog owners, these new pack sizes are natural, grain-free, and gluten-free treats.…
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Mar- 2025 -

25 March

Retailers

Our Pets Life secures £300k investment to drive global expansion

Manchester-based premium pet products retailer Our Pets Life (OPL) has secured £300,000 in funding, led by GC Angels alongside private investment from crowdfunding platform Seedrs. The investment aims to fuel OPL’s ambitious plans to expand internationally, develop exclusive brands, and reach more pet owners worldwide. With UK pet owners spending…
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Feb- 2025 -

28 February

Charities

Herbal Dog Co supports Newcastle Dog and Cat Shelter

Herbal Dog Co has announced that it has donated £1,400 to Newcastle Dog and Cat Shelter as its charity partner. In December, the company pledged to donate £1 from every sale of their Christmas scent to Newcastle Dog and Cat Shelter. As a result, the company was able to present…
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27 February

Retailers

Marsapet launches first dog food featuring FeedKind Pet protein

Marsapet and protein producer Calysta have launched MicroBell dog food featuring FeedKind Pet protein, a cultured protein fermented without using any arable land or animal ingredients. Produced under its Marsavet line and targeted at animal health, MicroBell dry kibble is a vegan, grain free, and gluten free pet food with…
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Jan- 2025 -

31 January

Manufacturers

The Nutriment Company appoints new head of UK sales

The Nutriment Company (TNC) has announced the appointment of Tina Byrne as head of UK trade sales. Byrne previously worked at Arden Grange, Nestle Purina and Natures Menu and has over 40 years’ experience in the Pet Trade. Peter Roy, UK MD, said: “We’re committed to the UK Pet Specialist…
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20 January

Retailers

AlphaPet Ventures acquires JR Pet Products

AlphaPet Ventures, Europe’s digital brand platform for premium pet food, has acquired JR Pet Products, the premium brand of natural chews and treats for dogs in the UK. The acquisition marks another significant milestone in AlphaPet’s successful buy and build strategy and strengthens its footprint in the UK market. AlphaPet…
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