Pets4Homes

Puppy demand rises 33%, Pets4Homes finds

Average demand per puppy has surged by 33% between 2019 and June 2025 and puppy prices have jumped 14.3% in a year, according to data from Pets4Homes. It comes after the pandemic puppy boom was met with a sharp drop as oversupply, rising living costs and adoption fatigue cooled the…

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Demand for puppies up 25% year-on-year

Demand for new puppies has increased 25% year-on-year according to new data from pet rehoming platform Pets4Homes. The platform also revealed that 45% of its puppies sold within four weeks in 2024 which is an all-time high. Animal welfare experts warn that the rising cost of caring for pets, vet…

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Pets4Homes announces new Puppy Protection Programme

Pets4Homes has launched a new puppy protection programme which features a six-month Pets4Homes Guarantee, for animal welfare and user safety. Utilising AI technology and a team of 20 Trust and Safety professionals monitoring the platform 24/7, Pets4Homes said it will now offer all new puppy owners a six-month health guarantee…

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PAAG launches new advertising standards for animal welfare

The Pet Advertising Advisory Group (PAAG) has launched its new advertising standards for classified advertising websites to reduce the number of poorly bred pets bought by unsuspecting buyers from low-quality online pet adverts. According to PAAG, each year, many new owners become victims of “unscrupulous” online sellers, thinking they are…

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Bursting the bubble: the decline in the pet sector

“I think breeders are cautious. Given everything you read in the news about the cost of living crisis, etc and for breeders the worst situation is when you can’t find buyers for all of the puppies in the litter,” says Axel Lagercrantz, CEO of Pet Media Group, which owns Pets4Homes.…

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Pet ownership returns to pre-pandemic levels

Pet ownership in the UK has returned to similar levels seen before the pandemic, according to data from advertising website Pets4Homes. According to the company, activity on its website in December 2022 was similar to what it was in 2019. This is around 2m visitors and around 80 potential buyers.…

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Pet Media Group acquires Dutch marketplace

Pet Media Group, the operator of Europe’s largest online marketplace for pets, Pets4Homes, has acquired the Netherlands’ largest pet dog classifieds site, Puppyplaats.nl.  The acquisition is reportedly in line with the group’s ongoing strategy to become the “dominant destination globally for pets and their caregivers”, and follows its recent acquisitions…

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Pet Media Group acquires Italian pet site

Pet Media Group, which operates UK online store Pets4Homes, has announced the acquisition of Italian pet classifieds site, AnnunciAnimali.it for an undisclosed sum. The purchase of the Italian site which boasts more than 1.5 million users per month, also includes AllevamentiRazze.it, a website tailored specifically for the needs of breeders…

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A look back at the pet industry in 2020

2020 has been an unusual year in many ways, not least for the pet industry. This year, COVID-19 restrictions have brought a renewed enthusiasm for pet ownership across the country, as many turned to animals as their stay-at-home companions. On top of this, the industry is booming, but the sudden…

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Pets4Homes launches deposit scheme

Online pet marketplace, Pets4Homes, has launched a new deposit scheme service that is set to offer “peace of mind to all parties involved” in the rehoming process of animals.  It is reportedly the first platform of its kind to launch a deposit scheme, which ensures that a deposit, placed by…

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