Petcare

Mars Petcare launches new premium ‘superfood’ with £3m campaign

Mars Petcare’s new brand, PERFECT FIT™, launched on January 20. The new cat and dog food will play to rising demand for “super premium, advanced nutrition”.…

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New innovations from British exhibitors at Global Pet Expo

Nine leading British suppliers of petcare products will be exhibiting at Global Pet Expo in Orlando, Florida, reports PetQuip. The companies…

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Whiskas launches new casserole range for cats

Mars Petcare has announced the launch of meaty casseroles by the cat food brand, Whiskas®. The Whiskas® Casserole range is…

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Pet food and petcare are the least promoted

Pet food and petcare were the least promoted categories, a new study has found, with just 21.2 percent of all products…

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PetQuip helps Brits make a splash at international trade shows

The PetQuip trade association has put in a bid for Government cash grants. The money will benefit British firms exhibiting…

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York pet store becomes ‘muesli free’

  A York pet store is planning to be ‘nuggets only’ but the end of the year, following the success…

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PIF reveals 2016 award winners

Companies throughout the pet industry are celebrating after scooping up awards. The Pet Industry Federation (PIF) named its 2016 winners…

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AQUARIAN® celebrates 40 years

    Mars Petcare is celebrating 40 years commitment to AQUARIAN® this year. AQUARIAN® was founded by John Mars in 1976.…

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Pet Industry Federation Awards 2016 receive record entries

The Pet Industry Federation (PIF) has revealed the finalists for this year’s PIF Awards.   The Pet Industry Federation Awards…

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PetQuip and URICA offer members debt-free access to cash

URICA, the government-backed early payment network for SMEs, has partnered with Gardenex and its pet division, PetQuip, to offer businesses access…

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