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Pet Industry Federation

This coverage reports on news, initiatives, and industry developments from the Pet Industry Federation (PIF), the UK’s leading trade association for pet businesses. Pet Gazette covers PIF’s role in representing retailers, groomers, suppliers, and service providers, including updates on training programmes, events, lobbying efforts, and industry standards. Coverage provides analysis of how PIF’s work influences commercial opportunities, best practices, and the growth of the UK petcare sector.

  • Oct- 2025 -
    27 October
    RetailersWaita Pets launches advent calendars for cats and dogs

    Waita Pets launches advent calendars for cats and dogs

    Pet food manufacturer Waita Pets has launched two advent calendars for cats and dogs as part of its 2025 Christmas range. The company, a finalist in the upcoming Pet Industry Federation (PIF) Awards for Best Pet Treat and Supplier of the Year, said the treats are designed to support digestive…

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  • 24 October
    RetailersTrinkety Paws launches new equestrian brand Trinkety Equine

    Trinkety Paws launches new equestrian brand Trinkety Equine

    Northamptonshire-based accessories manufacturer Trinkety Paws has expanded into the equestrian sector with the launch of Trinkety Equine, a new brand producing BioThane horse tack. The new equestrian range includes headcollars, lunge lines and lead ropes, all made in the UK.  BioThane is a waterproof and durable coated webbing designed as…

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  • Sep- 2025 -
    18 September
    Trade OrganisationsPet Industry Federation calls for consistency in animal licensing data

    Pet Industry Federation calls for consistency in animal licensing data

    The Pet Industry Federation (PIF) has published an analysis of animal licensing returns from local authorities in England, highlighting growth in home boarding and dog daycare alongside a decline in kennels, catteries and pet sales businesses. The report, covering 2023 to 2025, found that licence fees increased by an average…

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  • 11 September
    RetailersDoggy Doggy Yum Yum sees 60% rise in summer sales

    Doggy Doggy Yum Yum sees 60% rise in summer sales

    Baboo Gelato, the Dorset-based ice cream maker, has reported a 60% increase in sales this summer for its frozen dog treat, Doggy Doggy Yum Yum. The company said the rise was driven by hot weather and new distribution deals.  Founded by Sam and Annie Hanbury, Baboo Gelato produces a range…

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  • 8 September
    Trade OrganisationsPIF adds new funding guide to Business Toolkit

    PIF adds new funding guide to Business Toolkit

    The Pet Industry Federation (PIF) has expanded its Business Toolkit for members with the addition of a new guide, Funding for Business. The resource is designed to help pet businesses navigate the range of finance options available, from traditional loans and grants to alternative funding routes.  It provides comparisons, highlights…

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  • 5 September
    RetailersGroom + Kind launches in the UK

    Groom + Kind launches in the UK

    A new UK-based grooming supplies brand, Groom + Kind, has launched with a focus on improving the wellbeing of professional groomers. The company offers a curated range of ergonomic tools, salon essentials and maintenance products designed to improve efficiency and reduce physical strain in grooming work. Groom + Kind is…

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  • 4 September
    ManufacturersNaked Dog launches personalised raw food sleeves in local pet shops

    Naked Dog launches personalised raw food sleeves in local pet shops

    Raw pet food company Naked Dog has launched a limited run of personalised packaging across independent pet shops in the UK. The initiative features 200 sleeves on packs of its beef raw dog food, each printed with one of the country’s 20 most common dog names, from Arlo to Yogi.…

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  • Aug- 2025 -
    12 August
    RetailersPawer Water wins pet wellness award

    Pawer Water wins pet wellness award

    Pet hydration company Pawer Water has been named 2025 pet wellness company of the year at the Pet Innovation Awards. The awards recognise new products, brands and ideas in the global pet care industry.  Judges cited Pawer Water’s approach to hydration, product formulation and wellness-focused ethos as setting “a new…

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  • Jul- 2025 -
    31 July
    RetailersLitPet to debut Chinese herbal pet health range at PATS

    LitPet to debut Chinese herbal pet health range at PATS

    LitPet will launch its range of Traditional Chinese Medicine (TCM)-inspired pet supplements in the UK this September at PATS, NEC Birmingham. The company, founded in 2023, combines Chinese herbal remedies with modern veterinary science.  Its flagship product, Pawsitive Powder, is designed to support stress relief and digestive health in pets.…

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  • 10 July
    RetailersNutriment Company rolls out Dibo raw dog food to UK stockists

    Nutriment Company rolls out Dibo raw dog food to UK stockists

    The Nutriment Company, a member of the Pet Industry Federation (PIF), has rolled out its Dibo raw dog food range to specialist pet retailers across the UK. Following a launch earlier this year, the Dibo range brings more than 30 years of raw nutrition experience to UK stores.  Centred on…

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