Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jun- 2018 -22 JuneManufacturers
Natures Menu ups investment in new Norfolk factory to £16m
Natures Menu has announced it has upped investment from just under £13m to £16m as it adds more machinery. Managing director Craig Taylor said that within five years it expects to see the new facility help to double the company’s £40m turnover and grow its workforce, which will already increase…
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20 JuneManufacturers
Pet food business Scrumbles receives ethical accreditation
Independent British pet food manufacturer Scrumbles has been awarded Ethical Accreditation membership. Scrumbles produces food for cats and dogs and aims to ensure its food is nutritious and delicious. All of its recipes are carefully tailored to breed size, life stage and contain up to 77 percent chicken. The company…
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14 JuneCurrent Affairs
Freshpet tricks children into eating pet food for advert
American manufacturer Freshpet secretly fed pet food to children from the UK without telling them in its latest marketing ploy to introduce the company to British consumers. Freshpet described the advert as “the best way to introduce the UK to the family” despite authorities warning that dog food was not…
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14 JuneEvents
Cotswold Raw to go on tour to promote healthy eating for pets
Cotswold Raw is to take its display team on tour to shows around the UK in order to promote healthy eating in pets. The company’s team will visit Dog Fest, The Game Fair and Countryfile Live to showcase its product that aims to take pet food back to its roots…
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14 JuneManufacturers
Major garden centre listing for Vet’s Kitchen
Pet food brand, Vet’s Kitchen has announced Chessington Garden Centre as its new specialist retail partner. The store will stock the company’s full range of premium cat and dog food, as well as treats and health supplements. Vet’s Kitchen, the only pet food brand with an in-house veterinary clinic, will…
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13 JuneManufacturers
Forthglade leads the way in protecting the South West Coast Path
Natural pet food manufacturer Forthglade has made a donation to the South West Coast Path Association in a bid to protect and preserve the South West Coast Path, a favoured place for dog walkers. The South West Coast Path is the longest of the country’s fifteen National Trails and enables walkers…
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12 JuneCharities
Vitalin Pet Foods announce German Shepherd Charity sponsorship
Vitalin Pet Foods have announced that it is sponsoring the German Shepherd Rescue Elite (GSRE) charity, following a vote by the general public. Earlier this year, the company pledged a £500 sponsorship to a charity and created a poll on Facebook asking people to vote for any charity they liked…
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11 JuneManufacturers
Construction underway for one of the world’s largest pet food factories
Construction is underway at GA Pet Food Partners in Lancashire as part of a £34m expansion plan that will make it one of the largest pet food factories in the world. The plans are to take ten years to complete and will see a production increase from 140,000 tonnes per…
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11 JuneBusiness
Mars Petcare continues veterinary expansion with new deal
Pet food manufacturer Mars Petcare is continuing to expand the veterinary leg of its business with the acquisition of European veterinary business AniCura for an undisclosed amount. This follows Mars Petcare’s recent purchase of British veterinary group, Linnaeus. AniCura was established in 2011 by Fidelio Capital and The Animal Hospital…
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8 JuneManufacturers
Scottish pet food manufacturer set for expansion
Perthshire-based pet food manufacturer Wilsons has begun a complete revamp of its working dog range. The company will keep its Original and Extra Choice muesli-based dog foods but it will remove the pellets in the range and replace it with meat chunks. A further four new working dog lines will…
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