Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jul- 2019 -9 JulyAwards
Pero wins at World Branding Awards
Pet food company Pero Foods has been awarded Best Dry Dog Food award at the World Branding Award in Vienna. Winners were judged in three categories, brand valuation, consumer market research and public online voting. Over 800 brands from 35 countries were nominated at this year’s awards, with over 60,000…
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4 JulyManufacturers
Homeland by Products recalls pet food due to traces of salmonella
Pet food manufacturer Homeland by Products has had to recall three products from its frozen raw food range, due to the presence of salmonella. The 500g bags of Frozen Raw Beef, Frozen Raw Turkey and Frozen Raw Tripe, were all found to contain salmonella. The affected batch codes are 1510,…
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3 JulyManufacturers
New factory drives 21% sales increase for Forthglade
Forthglade, the award-winning natural pet food brand, has increased sales by 21% for the year ended 30 September 2018 in accounts soon to be filed at Companies House. Established in 1971 and based in Okehampton, Devon, the company’s turnover rose to £16.8m, compared with £13.9m in 2017, driven by further…
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3 JulyPet Owners
Vets concern after new report reveals rise in pet obesity
The Obesity Report from the Pet Food Manufacturers Association (PFMA) has found, an “alarming rise” in pet obesity, with almost 8.5m pets in the UK classed as overweight or obese. The report has found 51% of dogs, 44% of cats and 29% of small mammals are overweight or obese, with…
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Jun- 2019 -27 JuneManufacturers
Petlife launches SuperNature line
Pet food manufacturer Petlife, has launched its new Super Shaker line, forming part of the SuperNature range. Super Shakers consist of natural ingredients, with four containing air dried chicken and another as a meat free option, Super Raw with flaxseed. They are to be used on a supplementary basis, and…
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27 JuneManufacturers
FourFriends Pet Foods introduces Power for working dogs
Swedish manufacturer of pet foods, FourFriends Pet Foods has introduced a dry food recipe to fulfil the needs of working or active dogs. FourFriends Power is a high energy food with a high level of calories to feed dogs that are out in the field, are involved in sporting activities…
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27 JuneBusiness
HiLife partners with cat subscription box service Gus & Bella
Pet food brand HiLife has teamed up with a new cat subscription box service, Gus and Bella, to tap into a new generation of cat owners who want to treat their pets to products that promote wellness. Created by Emily McMahon, Gus and Bella is a novel subscription box designed…
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25 JuneTrade Organisations
European pet food industry CEOs discuss future trends
At its June 2019 annual general meeting (AGM) in Prague, the European Pet Food Federation (FEDIAF) held an inaugural meeting of its CEO Forum bringing together industry leaders to discuss and agree priorities with the aim of future proofing the industry. The session was moderated by Andreas Steinle of the…
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25 JuneManufacturers
Royal Canin named Jollyes’ Food Business Partner of the Year
Pet food manufacturer Royal Canin has been named pet retailer Jollyes’ food business partner of the year. The manufacturer has been working with the retailer for 14 years, who own 70 stores across the UK. May Philpott, sales and marketing director, Royal Canin said: “We are very proud to receive…
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25 JuneFunny
Pedigree Dentastix launches SelfieStix
Pet food manufacturer Pedigree, has launched the Selfiestix, a small plastic clip that attaches a DentaStix treat to the top of any smartphone to take pictures of their dogs. The launch comes after a Dog People study found that 65% of dog owners took more photos of their dog than…
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