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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Sep- 2019 -
    12 September
    ManufacturersWilsons Pet Food set to launch new Raw Frozen Range

    Wilsons Pet Food set to launch new Raw Frozen Range

    Pet food manufacturer Wilsons Pet Food is set to launch a brand new Raw Frozen Range, with the range going live at PATS Telford 22-23 September. The Raw Frozen Range will be available in choice of standard varieties, beef hotpot, salmon medley, pork casserole, lamb tagine, chicken and vegetables and…

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  • 4 September
    ManufacturersHill’s launches new Prescription Diet Gastrointestinal Biome range

    Hill’s launches new Prescription Diet Gastrointestinal Biome range

    Pet food manufacturer Hill’s Pet Nutrition has launched the Prescription Diet Gastrointestinal Biome range, which aims to address fibre-responsive digestive disorders in dogs and cats. This “first-of-its-kind” range includes ActivBiome+, a technology that “actively promotes” regular healthy stools and “supports” digestive health in pets. ActivBiome+ Technology is a blend of…

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  • Aug- 2019 -
    30 August
    ManufacturersRoyal Canin to host free webinar on obesity management

    Royal Canin to host free webinar on obesity management

    Pet food manufacturer Royal Canin is to host a webinar on obesity management in cats and dogs, after the Obesity Report found that 51% of dogs, 44% of cats are obese. ‘How to be proactive rather than reactive for effective, preventative obesity management’ will be hosted by Alex German, professor…

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  • 22 August
    ManufacturersBetty Miller launches new range baked treats for dogs

    Betty Miller launches new range baked treats for dogs

    Pet food manufacturer Betty Miller has launched a new range of baked treats for dogs, tailored for dogs on a grain free diet.  nbb The introduction of the new range is said to come after demand from customers. Alex Baker, MD of Betty Miller, said: Over the last year, we…

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  • 15 August
    AwardsWilsons Pet Food nominated for PetQuip Award

    Wilsons Pet Food nominated for PetQuip Award

    Pet food manufacturer Wilsons Pet Food has been nominated in the Pet Product of the Year category for dogs (food, treats and health) in this year’s PetQuip Awards. The PetQuip Awards are now in its seventh year, with overseas companies in contention for the awards for the first time. Two…

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  • 13 August
    ManufacturersPrins Petfoods to launch health coach training course

    Prins Petfoods to launch health coach training course

    Pet food manufacturer Prins Petfoods it set to launch a health coach training project in September, to train coaches to help with all “daily affairs related” to pets. The programme will aim to give individual guidance and practical advice on issues such as education, behaviour, nutrition, health, animal welfare and…

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  • 13 August
    ManufacturersBestpets announces deal with Lily’s Kitchen

    Bestpets announces deal with Lily’s Kitchen

    Pet care company Bestpets has announced deal to stock products from pet food manufacturer Lily’s Kitchen. Bestpets will stock a range of products including wet and dry dog and cat food and dog treats. Peter Brame, Director of Trading – pet said “We’re excited to have Lily’s Kitchen on board.…

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  • 12 August
    ManufacturersPedigree Wholesale agrees distribution deal with Earth Animal

    Pedigree Wholesale agrees distribution deal with Earth Animal

    Pet food manufacturer Earth Animal has signed an exclusive UK distribution deal with pet wholesalers Pedigree Wholesale. The deal starts with its No-Hide range, a hand-rolled rawhide alternative range, available in four different sizes for all dog breeds in three flavours, beef and chicken and salmon, with more flavours including…

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  • 9 August
    ManufacturersHenry Bell launches own-brand bird feed

    Henry Bell launches own-brand bird feed

    Pet food manufacturer Henry Bell, has launched its owned-brand Henry Bell Wild Bird Care, featuring more than 100 different products catering for every type of garden bird. The range ingredients include, mixed seeds, straights such as peanuts and sunflower seeds, mealworms, and suet and fat balls, and is designed to…

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  • 8 August
    ManufacturersWebbox Natural launches Pets are Welcome website

    Webbox Natural launches Pets are Welcome website

    Pet food brand, Webbox Natural, has compiled a list of the most pet-friendly places to visit. The retailer has shared its findings on popular hot spots from across the UK on its new website, “Pets Are Welcome” (PAW). An “evolving guide”, PAW encourages urbanites to share their favourite places to…

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