Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

Feb- 2021 -

24 February

Manufacturers

PFMA raises alarm bells over EU export challenges

Pet Food Manufacturers Association (PFMA) has raised alarm bells over the “severe” challenges faced by pet food businesses exporting to the EU. The association found that in a survey of PFMA memberships, it exposed a “myriad” of problems as well as highlighting that only one-third of businesses that had “attempted…
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23 February

Manufacturers

Scrumbles expands range with new training treats

Pet food manufacturer Scrumbles has expanded its range with the launch of its new ‘Softies: Training Treats’. The product has been specifically designed to use as a training treat, with a low fat and calorie formula that’s suitable for all life stages three months plus, as well as dogs suffering…
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19 February

Charities

RSPCA to expand food bank partnership

RSPCA has announced it will expand its food bank partnership to cover nearly the whole of Lancashire as well as new plans to include parts of Greater Manchester, Cheshire and Merseyside. Last November, the charity’s pet food bank operation made the decision to link-up with food banks in the area…
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18 February

Manufacturers

Hownd launches plant-based superfood product

Hownd has announced the launch of ‘Hownd Plant Powered Superfood’, a nutritionally complete food product for adult dogs, which uses 100% plant-based ingredients. The group, which has produced cruelty-free, plant-based pet care products since 2015, said the launch comes as the vegan pet food industry is gaining momentum, and consumers…
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18 February

Retailers

Wilsons Pet Food expands eco-friendly dog food range

Wilsons Pet Food has announced it is extending its range of eco-friendly dog food, following its successful launch last year. The new range’s aim is to contribute to environmental sustainability by reducing the use of plastic in the production of pet food product packaging. The range will include three new…
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18 February

Events

All About Dogs to bring show to Blenheim Palace

All About Dogs has announced its bringing its show to Blenheim Palace this summer (3-4 July 2021). The show will include arena displays, dog training experts, have-a-go activities, breed clubs and competitions where visitors’ dogs can win a rosette. Among the show’s highlights will be K9 Aqua Sports, scent work…
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17 February

Retailing

Pet dietary supplements to see ‘impressive’ growth in 2021

With pet ownership becoming more widespread amid the pandemic, an ESOMAR-certified market research firm has projected the pet dietary supplements market to record “impressive growth” in 2021. According to a report by Future Market Insights, the market will reach a valuation of $3.78bn (£2.73bn) this year. Its study has also…
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16 February

Charities

Burns set to feed hundreds of homeless dogs in 2021

Burns Pet Nutrition has announced its commitment to help feed hundreds of dogs living rough with their owners in 2021, as part of a new partnership with the charity Street Paws. The natural pet food company will support the Street Paws Dogs Champions Scheme, which aims to tackle the issues…
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15 February

Veterinary

IVC Evidensia bolstered by round of investments

IVC Evidensia has revealed that its growth has been bolstered by recent and increased investment from new and existing companies. Its majority shareholder, EQT, has pledged its continued investment in the company, while Silver Lake, a leading global technology investment firm, is making a new “substantial” minority investment to help…
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11 February

Features

Can premiumisation save the petcare sector from the dog house?

We’ve always been a nation of pet lovers in the UK, but never has that been made more apparent than by the pet ownership boom we saw over lockdown. Half of all households are now home to a furry, feathered, slimy or scaly friend. They’ve become even more entwined with…
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