Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Feb- 2021 -2 FebruaryBusiness
Laughing Dog wins Feefo Platinum Award third year running
Laughing Dog has announced it has won the Feefo Platinum Trusted Service award for the third year in a row. The pet food brand won the accolade for “excellent customer service” thanks to positive consumer reviews left on Feefo, the global online reviews platform. Trusted Service is awarded only to…
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Jan- 2021 -29 JanuaryManufacturers
Naturaw expands into new premises amid growth
Naturaw, a fast-growing producer of raw dog food, has expanded into a major new headquarters and production kitchen at Thorp Arch Estate near Wetherby. The move comes as part of a six-figure investment that is set to create new jobs, after outgrowing its previous premises twice in six years. The…
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28 JanuaryProducts
Denzel’s partners with Sainsbury’s for new eco-friendly range
Denzel’s has partnered with supermarket chain Sainsbury’s to offer low-calorie training bites in 100% plastic-free, biodegradable pouches. The pet food manufacturer has promised that the pouches decompose in under 30 weeks in landfill, compared to over 300 years for single-use plastics. The business has also created a new method of…
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26 JanuaryBusiness
Social media pet obesity trend leads to health warnings
Videos of overweight dogs which have been viewed over 90 million times on TikTok have led to industry experts issuing health warnings about celebrating obese pets. According to new research by fresh pet food platform VetChef, on Facebook, Instagram and Reddit alone, there are one million members or followers of…
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25 JanuaryManufacturers
Walker and Drake supports Walk Your Dog Month
Yorkshire-based pet food manufacturer, Walker and Drake, is backing the Walk Your Dog campaign this month, alongside leading pet supplement brand Overby Farm and pet accessory company Collared Creatures. The campaign is an international initiative that aims to “get people out walking their dogs in the winter months”, and encourages…
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25 JanuaryFeatures
The pet food market: A year in review
2020 has been an exceptionally troubling and unsettling year all around the world. The global coronavirus pandemic has profoundly affected individuals, families and businesses and continues to do so as we move into 2021. Many industry and market sectors have been affected as lockdowns were imposed, lifted and reinstated. As…
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22 JanuaryBusiness
Natural Cornish Pet goes wholesale
Natural Cornish Pet, the retail side of Doggy Day Care Cornwall based in St Erth, Cornwall is now turning part of its thriving business into a wholesale operation. Specialising in natural pet foods, treats and quality pet accessories, Natural Cornish Pet has increased its online turnover by 164% during the…
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22 JanuaryManufacturers
Demand for quality pet food on the rise, says European Freeze Dry
A surge in pet ownership has led to more owners demanding quality pet food, developers at European Freeze Dry reveal. According to the company, customers are turning in large numbers from standard pet food ingredients to alternatives such as the seafood hoki. Sarah Lacey, who leads the pet food development…
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18 JanuaryBusiness
Lily’s Kitchen expands into China with new distribution deal
Lily’s Kitchen is now available to clients across China thanks to a major distribution agreement with specialists Penefit International. Already the UK’s fastest-growing pet food brand, Lily’s Kitchen is targeting China’s rapidly growing five-billion-dollar pet food market, using the “word-of-mouth power of social media” with platforms such as WeChat to…
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15 JanuaryManufacturers
Mondi launches new paper-based bags for Interquell
Mondi has announced it will be launching two new paper-based bags for pet food producer Interquell. The global packaging and paper company offers a range of sustainable packaging solutions for customers. The pet food manufacturer has asked the brand to create two sizes of paper-based packaging bags with a functional…
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