Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Nov- 2021 -18 NovemberRetailers
Raw pet food brand Hug launches
Raw pet food brand Hug has announced the launch of HugMyDog and HugMyCat which uses 100% whole food, human-grade ingredients. All Hug’s recipes use only free range, or outdoor reared meat and seasonal British vegetables. Hug food is fast frozen to preserve all the flavour and nutrients, and is then…
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16 NovemberIndustry News
Pets at Home selects Blue Yonder to upgrade warehouse capabilities
Pets at Home has announced it has upgraded its warehouse capabilities and selected Blue Yonder’s Warehouse Management System (WMS) to help meet the increase in consumer demand for pet care products and services. The brand is currently underway with a wider digital transformation programme that covers all areas of its…
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12 NovemberManufacturers
Inspired Pet Nutrition announces plans to be carbon negative
Inspired Pet Nutrition (IPN) has announced plans to become carbon negative, reportedly becoming the UK’s first major pet food manufacturer to do so. IPN plans to limit its “pawprint” by removing unnecessary plastic and hard to recycle materials, reducing plastic, reusing more and ensuring what’s left is recyclable. The announcement…
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11 NovemberIndustry News
PFMA holds annual convention
The Pet Food Manufacturers’ Association (PFMA) has held its first “face-to-face” annual convention for over two years. Guests gathered at the Kimpton Hotel in Fitzrovia to celebrate 50 years of PFMA, the valuable role of pets in society and debate the Industry’s role in working towards a sustainable future. Pet…
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11 NovemberRetailers
Beco’s launches new Rough and Tough toy range
Beco’s has announced the launch of its new Rough and Tough range which features recycled toys for dogs large and small. The new range of 11 new toys includes a spider, octopus, koala, kangaroo, shark, puffin, and a narwhal. The panels are woven together with double stitching and reinforced with…
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10 NovemberManufacturers
Arden Grange gifts 40,000 meals to charity
Pet food company Arden Grange has gifted over 40,000 dog and cat meals to twenty-five independent animal rescue centres in the UK in its annual charity giveaway. In August, the brand asked its followers on Instagram and Facebook to nominate their favourite independent animal charities for entry into a prize…
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3 NovemberManufacturers
Tails.com to share dog health insights through Data Labs
Pet food service tails.com has said it aims to use its “unique” data and insights to improve the lives of dogs and their owners with the launch of Data Labs. The group has gathered information on the health, wellbeing and life expectancy of hundreds of thousands of dogs since 2014. …
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2 NovemberFeatures
Dogs go vegan: The plant-based diet and the pet food industry
It goes without saying that a plant-based diet has become conventional in society. From 2010 to 2020 the vegan population in the UK increased by 350% after it became clear that action needed to be taken against climate change. In fact, pet food manufacturer Percuro mentions that ‘eating a plant-based…
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Oct- 2021 -29 OctoberRetailers
Burns Pet Nutrition to launch new TV campaign
Burns Pet Nutrition has revealed it is set to launch a new national TV and digital advertising campaign, across Sky and ITV. The campaign will air during ITV’s The Pet Show, hosted by Dermot O’Leary and Joanna Page. The initiative is being launched to help educate new dog owners about…
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21 OctoberRetailers
Bella and Duke launches Christmas range
Pet food subscription company Bella and Duke has announced the launch of a new Christmas range from 1 November 2021. The new festive range features the limited-edition turkey and cranberry meal as well as an advent calendar which includes chicken coins, chicken snowdrops, duck snowdrops and turkey stars. Mark Scott,…
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