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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Sep- 2023 -
    27 September
    ManufacturersKormotech acquires new UK venture arm

    Kormotech acquires new UK venture arm

    Ukrainian pet food manufacturer Kormotech has established Kormotech Ventures, headquartered in London to combine investment and innovation strategies in international markets. The venture arm of Kormotech, as a stand-alone company, will focus on innovative pet care companies in Europe and the US seeking early-stage investment. In addition, the company will…

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  • 25 September
    EconomyPrivate labels increase European market share to 34%

    Private labels increase European market share to 34%

    Private pet food labels now have a market share of 34% in the six biggest markets in Europe, according to data from Circana. Data collected from France, Italy, Germany, Spain, UK, and Netherlands showed value sales of pet food have grown across Europe by 5.4% over the last four years…

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  • 22 September
    RetailersHappy Hounds director prosecuted for supplying unsafe pet food

    Happy Hounds director prosecuted for supplying unsafe pet food

    Neath Port Talbot raw pet food manufacturing business Happy Hounds has been prosecuted by Neath Port Talbot County Borough Council for supplying unsafe pet food and operating in unhygienic conditions. Following the prosecution, the company has now entered liquidation. The pet food business caters to dog owners and breeders across…

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  • 20 September
    RetailersHarrison Family Vets opens new site in Doncaster

    Harrison Family Vets opens new site in Doncaster

    Independent and family-owned Harrison Family Vets has invested £350,000 in a new practice in Armthorpe, Doncaster, and has created six new jobs. Harrison Family Vets launched in the UK in 2021 with a practice in Woodley, near Reading, and then opened a practice in Kingswinford in the West Midlands, Didsbury…

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  • 15 September
    SponsoredIris Ventures and Five Seasons co-lead Mammaly’s Series-A funding round

    Iris Ventures and Five Seasons co-lead Mammaly’s Series-A funding round

    Mammaly, the leading pet supplement brand in DACH, has just closed a series A growth round of ∼€14M. The international growth equity fund Iris Ventures, which specialises in identifying disruptive next-generation consumer brands, co-led the transaction with food tech specialist Five Seasons Ventures and with participation of pet food industry…

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  • 15 September
    RetailersPedigree Wholesale launches Cooper and Co’s Adult Turkey recipe

    Pedigree Wholesale launches Cooper and Co’s Adult Turkey recipe

    Pedigree Wholesale has launched Cooper and Co’s new dry dog food range extension, the Adult Turkey recipe. A complete pet food for dogs, the Adult range extension is formulated to support everyday health and well-being and includes fresh turkey, with sweet potato and carrots. The range is available in a…

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  • 14 September
    RetailersOmni launches meat-like vegan wet food range

    Omni launches meat-like vegan wet food range

    British Vegan pet food brand Omni has launched its first meat-like vegan dog food product. The vet-formulated wet food range has been a year in the making with a patent pending, and currently consists of beef and chicken-style options, all supplemented with healthy vegetables. Each flavour is available as a…

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  • 13 September
    ManufacturersScrumbles launches in Asda

    Scrumbles launches in Asda

    Gut friendly pet food brand Scrumbles has announced that it has launched its products in Asda. The company has announced that its range of pet food and treats will be launched in 330 Asda stores. This adds another way for customers to purchase Scrumbles with the brand already available across…

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  • 8 September
    CharitiesScottish SPCA teams up with Tesco to run a series of Pet Aid roadshows

    Scottish SPCA teams up with Tesco to run a series of Pet Aid roadshows

    Scottish SPCA has expanded its services in the community by partnering with Tesco to run a series of Pet Aid roadshows, the first of their kind, across Scotland. Taking place at eight Tesco stores throughout September and October, Scottish SPCA will host events at stores in Edinburgh, Glasgow, Thurso, Ayr,…

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  • 8 September
    Retailers60% of UK pet food buyers prioritise health, says Mintel

    60% of UK pet food buyers prioritise health, says Mintel

    New research from Mintel has found that 60% of pet food buyers in the UK prioritise health when choosing what product to buy. The study also found that health and wellness concerns outweigh taste or price considerations for both cat and dog owners when switching pet food. Mintel stated that…

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