Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

Nov- 2023 -

3 November

Events

Meet the 13 start-ups pitching in LA: Petcare Innovation USA Best in Show Spotlight Finalists Announced

The finalists of Petcare Innovation USA’s Best in Show Spotlight were announced last week ahead of the event taking place in LA on December 5-6. The Spotlight provides the opportunity to hear from the most exciting companies in the petcare space currently looking for investment or partnership across pet health,…
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Oct- 2023 -

31 October

Retailers

Purina launches Pro Plan Supplements in the UK

Purina has launched over-the-counter Pro Plan Supplements in the UK after years of research into pet nutrition and understanding pets’ needs. The complementary pet food products have been scientifically designed by Purina, to help support specific needs in pet mobility (dog), natural defences (cat and dog), vitality (cat and dog),…
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30 October

Retailers

Vafo launches new Planet Pet Society brand

European pet food producer Vafo has launched a new brand of super premium foods, Planet Pet Society. The new pet food brand is made using ingredients with a second chance. According to Vafo, second-chance ingredients are nutritionally rich and high-quality, unused food created during the processing of meats, fruits, and…
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25 October

Features

DOG’S LOVE: Single-protein dog food

DOG’S LOVE is a family company based in Vienna, Austria. Founded by Katharina Miklauz in 2014, DOG’S LOVE produces high-quality dog food, developed with the support of experts. All DOG’S LOVE recipes are specially balanced products made exclusively from natural single protein recipes with 100% human food grade quality. DOG’S…
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23 October

Retailers

Edgar and Cooper to launch limited edition Christmas packs

Pet food brand Edgard and Cooper is set to launch its limited edition Christmas packs for cats and dogs this festive season. For cats, the limited edition treats will include Festive Venison Chunks in Sauce, Festive Duck Paté and Festive Feasts Chunks in Sauce selection. Both the Festive Venison Chunks…
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20 October

Retailers

Purina Europe to launch its first carbon reduced pet food range

Purina Europe is set to launch its first carbon reduced pet food range, Purina One DualNature. The carbon reduction work is a step towards Nestlé’s wider ambition of reducing its carbon emissions by 50% by 2030. So far, the range has successfully reduced its carbon footprint by 15.7% compared to…
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19 October

Retailers

UK Pet Food launches dog obesity tool to tackle surge in cases

UK Pet Food has announced the launch of an interactive and educational dog obesity tool in response to the alarming rise in pet obesity. The new tool has been developed in collaboration with human psychologist professor Thomas Webb from the University of Sheffield. UK Pet Foods said that the United…
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16 October

Retailers

Wind Point Partners acquires Assisi Pet Care

Wind Point Partners, a Chicago-based private equity firm, has acquired Assisi Pet Care Group Limited, a producer of premium and natural dog and cat food and treats producer. Headquartered in Melton Mowbray, United Kingdom, the company’s products are sold in the UK and throughout Europe, with two natural treat production…
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12 October

Retailers

Oscar Pet Foods brings Anivatio Projoint Soft Chews to UK

Oscar Pet Foods has announced that it has secured the rights to bring AniVatio Projoint Soft Chews exclusively to the UK market. Antivatio Projoint uses undenatured collagen UC-II which is clinically proven to reduce stiffness, improve mobility and renew cartilage in pets. Unlike glucosamine and chondroitin, UC-II makes immune cells…
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9 October

Retailers

Omni sees 60% rise in sales since January 2023

Omni has announced that it has seen a 60% rise in sales since its last funding round in January 2023. The British vegan pet food company has also served over 1 million vegan meals to dogs across the UK since the company was founded in 2020. As a result, the…
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