Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Durham Animal Feeds is set to launch its Big Licks enrichment range at Crufts 2026, featuring lick mats, treat balls, and slow-feeding bowls for the canine market.
The collection, which debuts on 5 March 2026, includes small and large lick mats supplied with serving spatulas, alongside rubber treat balls with silicone refill moulds.
The range also features rubber twist balls and wobble bowls designed to reduce feeding speed and encourage foraging behaviours in dogs.
Constructed from rubber and silicone, the products are intended for both mental stimulation and daily feeding routines.
The range is being marketed to retail and trade customers through the company’s digital platform and its physical stores in Lowestoft, Weston-super-Mare, and Newton Aycliffe.
The launch at Crufts 2026 marks the first public appearance of the Big Licks line. Durham Animal Feeds, which specialises in raw pet food, has developed these tools to complement its core dietary products by focusing on interactive play and problem-solving.
Lee Hornsby, managing director at Durham Animal Feeds, said: “Big Licks offers engaging, practical solutions that support dogs’ mental stimulation and promote healthier feeding habits. We wanted to create a range that delivers enrichment benefits while remaining accessible and affordable for every pet owner.”
