Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Oct- 2024 -30 OctoberFeatures
The rise in demand for customised pet food in the UK
As people adjust their own diets to influence their health, pet owners want to do the same for their pets. A 2022 FMCG Guruz report stated that 40% of pet owners worldwide turn to pet products to support their pets’ wellness. Another report by FMCG Guruz found that 63% of…
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30 OctoberRetailers
Petzfoodware rebrands as Smolzz
Petzfoodware, a wet pet food storage brand founded by Ali Thomas, has announced its rebranding as Smolzz, effective immediately. According to Thomas, the new name Smolzz, reflects the brand’s focus on “small” and “thoughtful” designs and aims to provide a range of “high-quality”, food-safe silicone products. With a focus on…
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29 OctoberRetailers
Wilsons Pet Food expands treat range with 17 new treats
Scotland-based Wilsons Pet Food has expanded its natural dog treat range with 17 new varieties. These new treats are available in a range of gluten and grain free options, each carrying health benefits. The new Bites range, available in 200g and 1kg, includes eight varieties, each 100% single-source protein, meat…
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25 OctoberRetailers
Bakers becomes first pet food brand to use NaviLens tech
Purina-owned Bakers has become the first global pet food brand to incorporate NaviLens technology into the packaging of its main meal range. From early 2025 Bakers will be supporting blind or partially sighted dog owners, when it launches NaviLens codes on its packaging, to easily find the information they need…
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23 OctoberRetailers
Pure Pet Food secures £15m investment from Felix Capital
Pure Pet Food, which provides personalised dog food delivered to customers’ doors, has completed a major £15m investment round led by Felix Capital and including Mercia Ventures. The latest investment will support the further expansion of the Yorkshire-based business following a period of rapid growth. Pure Pet Food was founded…
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22 OctoberTechnology
Clasado enters pet nutrition market with Bimuno Pet
Berkshire-based Clasado Biosciences, a global leader in the development of scientifically proven prebiotic ingredients and product solutions for the gut microbiome, has entered into the pet nutrition market with the launch of Bimuno Pet. Bimuno Pet is an identity that formulators can use on-pack to distinguish the pet health prebiotic…
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21 OctoberBusiness
Butchers Pet Care acquired by Inspired Pet Nutrition
Butcher’s Pet Care has been acquired by Inspired Pet Nutrition (IPN), the independent pet food business owned by CapVest. The acquisition will include a refinancing of term debt provided by Blazehill Capital and working capital facilities provided by Secure Trust Bank Commercial Finance. The optimal solution was a combined funding…
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18 OctoberManufacturers
3i Group appoints Harris Williams to auction MPM
Private equity company 3i Group has appointed Harris Williams to sell MPM, according to reports from Sky News. 3i Group invested roughly £125m in MPM in November 2020 alongside the company’s management team. A sale, which would be likely to take place sometime in 2025, would be likely to rank…
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15 OctoberManufacturers
Green Pantry sees sales rise 20%
Green Pantry, the Norfolk-based pet nutrition brand, has recorded a 20% rise in sales for the third year running. The growth comes following an expansion of its product range, alongside peer recommendations. This year the company launched the 100% natural, handmade, air-dried dog treat range. The range is available in…
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9 OctoberManufacturers
Maltento expands global footprint to EU and UK
South Africa’s insect-based animal feed producer Maltento has announced its expansion into the European market and the United Kingdom (UK). Maltento achieved its EU export certification three years ago and now with increased production capacity, Maltento is expanding its global footprint by supplying its premium, high-protein, ingredients to wild bird…
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