Pet Food UK

Inspired Pet Nutrition invests over £30m in its regional factories

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has announced an investment of over £30m in new technologies designed to significantly expand technical capability, potential product range and capacity at its regional factories. IPN has invested more than £6m at its wet food facility to more than double its capacity.…

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IPN becomes £200m business in centenary year

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has become a £200m business in accounts made up to June 2023. Currently celebrating 100 years since its establishment in animal feed in 1923, the family-founded company is now expecting to become a £500m+ sales business within the next five years. IPN…

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IPN acquires Pet Food UK

Inspired Pet Nutrition (IPN) has announced that it has acquired premium pet food company Pet Food UK (PFUK) from Piper Investment for an undisclosed amount. The acquisition of PFUK is the start of an “ambitious” growth strategy, which will see IPN build scale and internationalise over the coming years. Completion…

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Pet Food UK gifts dogs treats for random acts of kindness week

Pet Food UK has given dog walkers bags of Barking Heads Meaty Treats to celebrate Random Acts of Kindness Week. Claire Dunford, head of social, content and PR of Pet Food UK said: “We wanted to set our colleagues a challenge that would bring smiles and make tails wag.  So they’ve…

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Barking Heads donates over 2,000 meals to NAWT

Pet Food UK, the parent company of Barking Heads, Meowing Heads and AATU brands, has donated over 2,000 meals to animal rehoming charity the National Animal Welfare Trust (NAWT). Rejecting the office tradition of Secret Santa, the team at Barking Heads clubbed together to create gift bags filled with toys…

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ATTU add new addition

AATU, is launching a new addition to its range. The brand has expanded its 80/20 collection to include the latest edition, free run turkey.   Handcrafted in small batch recipes, AATU for dogs Turkey is pre-cooked using Pet Food UK’s special ‘low and slow’™ method to ensure a tender mouth-watering meal.…

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Forthglade investor backs Pet Food UK

Piper is investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands. Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges formulated with the highest quality ingredients sourced from the UK. Today, the Pet Food UK brands are sold…

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Pet Food UK runs first national advertising campaign

Premium dog food brand, Barking Heads™ will launch its first national television and radio advertising campaign from mid-September 2016. Barking Heads has invested £350k in the campaign. Filmed in Bedfordshire, the adverts were written and produced by Radioville and Jungle Creative. Television commercials will be aired across various Sky channels. The radio advertising…

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Barking Heads and Meowing Heads launch new wet tins

Natural pet food brands Barking Heads and Meowing Heads have launched an array of new tinned wet food for dogs and cats. Moving away from their original foiled trays, the ultra premium products will now be presented in handy 100g, 200g and 400g ctins with easy-open ring-pull tops. Each recipe has been…

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Meowing Heads and AATU win Cat Hampurr award

Ultra premium cat food brands Meowing Heads and AATU have won joint first place for ‘Most Popular Dry Food’ in the 2015 Cat Hampurr awards. The monthly subscription service provides deluxe sample sizes of feline friendly products including food, treats, toys and supplements to hundreds of cat-crazy customers. The subscribers…

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