Percuro

Dogs go vegan: The plant-based diet and the pet food industry

It goes without saying that a plant-based diet has become conventional in society. From 2010 to 2020 the vegan population in the UK increased by 350% after it became clear that action needed to be taken against climate change. In fact, pet food manufacturer Percuro mentions that ‘eating a plant-based…

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Percuro Primal Pet Food secures funding from Coventry University

Percuro Primal Pet Food has revealed that it has secured funding from the European Regional Development Fund through the ‘Proof-of-Concept’ programme, which is delivered by Coventry University. The funding enabled the group to carry out a “full feasibility study” that helped to establish market demand for the product through consumer…

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Percuro ‘urges’ pet owners to make sustainable food choices

Percuro, a sustainable pet food brand, is “urging” pet owners to consider the “massive effect” feeding their pets livestock animals is having on the environment. The message comes in conjunction with Sustainable Gastronomy Day (18 June) –  a UN initiative that aims to “encourage” people to change the way they…

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Percuro hits 100% of crowdfunding target in one week

Percuro, manufacturers of a next-generation low carbon pawprint pet food, announced it has secured 100% of its initial equity crowdfunding campaign target of £560,000. Its crowdfunding campaign, conducted with Seedrs, has only been open for one week.  Percuro will use the funding to expand its portfolio into other categories, and…

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