Percuro
This coverage focuses on Percuro, a UK-based pet food brand specialising in insect protein-based nutrition for dogs and cats. Pet Gazette reports on the company’s sustainability credentials, product development, retail strategy, and positioning within the alternative protein market. Coverage includes insights into consumer adoption of eco-conscious pet food, supply chain innovation, and emerging trends in ethical and hypoallergenic nutrition — supporting retailers, distributors, and brand managers tracking shifts in the premium and environmentally driven pet food category.
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Nov- 2021 -2 NovemberFeatures
Dogs go vegan: The plant-based diet and the pet food industry
It goes without saying that a plant-based diet has become conventional in society. From 2010 to 2020 the vegan population in the UK increased by 350% after it became clear that action needed to be taken against climate change. In fact, pet food manufacturer Percuro mentions that ‘eating a plant-based…
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Oct- 2021 -18 OctoberManufacturers
Percuro Primal Pet Food secures funding from Coventry University
Percuro Primal Pet Food has revealed that it has secured funding from the European Regional Development Fund through the ‘Proof-of-Concept’ programme, which is delivered by Coventry University. The funding enabled the group to carry out a “full feasibility study” that helped to establish market demand for the product through consumer…
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Jun- 2021 -17 JuneManufacturers
Percuro ‘urges’ pet owners to make sustainable food choices
Percuro, a sustainable pet food brand, is “urging” pet owners to consider the “massive effect” feeding their pets livestock animals is having on the environment. The message comes in conjunction with Sustainable Gastronomy Day (18 June) – a UN initiative that aims to “encourage” people to change the way they…
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May- 2021 -21 MayManufacturers
Percuro hits 100% of crowdfunding target in one week
Percuro, manufacturers of a next-generation low carbon pawprint pet food, announced it has secured 100% of its initial equity crowdfunding campaign target of £560,000. Its crowdfunding campaign, conducted with Seedrs, has only been open for one week. Percuro will use the funding to expand its portfolio into other categories, and…
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