This coverage focuses on Percuro, a UK-based pet food brand specialising in insect protein-based nutrition for dogs and cats. Pet Gazette reports on the company’s sustainability credentials, product development, retail strategy, and positioning within the alternative protein market. Coverage includes insights into consumer adoption of eco-conscious pet food, supply chain innovation, and emerging trends in ethical and hypoallergenic nutrition — supporting retailers, distributors, and brand managers tracking shifts in the premium and environmentally driven pet food category.