Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
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Mar- 2023 -10 MarchManufacturers
Chuckit toys launches new scented Chuckit sniff balls
Chuckit toys has launched a new Chuckit sniff ball range that comes in bacon and peanut butter scents. According to the brand, the dog toys are made in a way that can stimulate nearly “100 million scent receptors in a dog’s nose, making it easier for them to find the…
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Jan- 2023 -26 JanuaryManufacturers
Furr Boost signs distribution deal with Pedigree Wholesale
Hydration smoothie drink creator Furr Boost has announced a distribution deal with Pedigree Wholesale to trade its products. The business said it is also receiving a high level of international enquiries for the drinks and is currently exploring export opportunities. The smoothie drinks were created by Louise Toal, a former…
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Oct- 2022 -11 OctoberManufacturers
Pedigree Wholesale launches Animal Instincts Flashing range
The Animal Instincts (AI) Flashing range has landed at Pedigree Wholesale, with new lines to be added to the range this winter. The range features an array of USB Chargeable accessories designed to increase visibility on late night and early morning walks as the days get shorter. The range has…
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Sep- 2022 -23 SeptemberTrade Organisations
PIF Awards announces finalists
The Pet Industry Federation (PIF) has announced the finalists for the PIF Awards 2022, following a “record” number of entries. PIF said the judges were impressed by the standard of submissions this year and congratulated all those businesses shortlisted as finalists. The winners will be announced at the awards ceremony…
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Aug- 2022 -31 AugustManufacturers
Pedigree partnership to extend Karnlea reach
Karnlea Bone Broth has joined forces with Pedigree Wholesale to further extend opportunities for independent pet retailers to stock its products. Retailers will now be able to order through Pedigree Wholesale or continue to order direct from Karnlea. The brand will also feature on Pedigree Wholesale’s stand at PATS Telford…
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12 AugustManufacturers
Pedigree Wholesale introduces Doodle’s Deli treat range
Pedigree Wholesale has introduced Doodle’s Deli, a new rewards and natural treats range that features over 70 air dried, loose treat lines such as nose, ears, feet, across more than eight different proteins that are 100% natural. The product range is said to be varied and ranges from Beef, Pig,…
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Jul- 2022 -28 JulyIndustry News
PetQuip unveils finalists for Industry Awards 2022
The PetQuip trade association has announced the list of finalists for this year’s PetQuip Industry Awards. A record number of entries were received, and following preliminary judging, these have now been whittled down to a list of finalists. Two new categories – ‘Celebrating Green and Organic’ and the ‘Sustainability Award’…
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6 JulyRetailers
Mars Petcare latest to halt supplies to Tesco amid price dispute
Mars Petcare has halted supplies to Tesco as the supermarket faces its second dispute amid rising costs, as inflation continues to impact supplier and retailer relations. Mars Petcare, which produces brands such as Whiskas, Dreamies, Pedigree and Cesar, has paused supplies to Tesco until an agreement can be reached on…
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Jun- 2022 -28 JuneAppointment
Pedigree Wholesale appoints head of customer
Pedigree Wholesale has appointed Chris Kirton to the brand new role of head of customer. Kirton brings a variety of experience across many companies, having worked at Coca-Cola, Hardy’s Wines, Princes Foods, and AG Barr. Starting his career in licensed Wholesale, he moved into FMCG, working for branded manufacturers across…
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27 JuneIndustry News
Pedigree Wholesale launches new puppy toy range
Pedigree Wholesale has announced the launch of a new range of Gigwi puppy toys. Following the launch of its Gigwi Dog toy range last year and its cat toy range earlier this year, it is now stocking a range specifically aimed at Puppies. Gigwi is a pet toy brand who…
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