Orijen
This coverage focuses on Orijen, the premium pet food brand recognised for its biologically appropriate recipes made with high-protein, fresh regional ingredients. Pet Gazette reports on Orijen’s product launches, nutritional innovations, sustainability commitments, and retail and distribution strategies, as well as its participation in trade events. Coverage includes news, market analysis, and case studies to help independent retailers, large pet chains, wholesalers, and distributors understand Orijen’s positioning in the competitive premium pet food sector and its influence on category trends.
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Mar- 2021 -29 MarchSponsored
ORIJEN Cat Foods: Nourish as nature intended
We have seen demand for ORIJEN cat food grow significantly over the past year, particularly amongst cat owners who have discovered us through either recommendation or research. What is it that makes ORIJEN so special? Cats and kittens have evolved to require a diet that is rich in animal ingredients,…
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Jul- 2018 -5 JulyBusiness
Nestle in talks to buy Canadian pet food manufacturing giant Champion for $2bn
Nestle is in talks to buy Canadian pet food manufacturer Champion Petfoods for $2bn (£1.5bn) in order to expand its manufacturing portfolio. Champion Petcare currently makes premium pet food brands Orijen and Acana and is owned by Toronto based conglomerate Bedford Capital. The company sells its products in speciality pet…
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Apr- 2018 -10 AprilManufacturers
Orijen launches new Tundra cat food
Bern Pet Foods have launched Orijen’s brand-new product, Tundra for cats. Orijen Tundra follows the ‘Biologically Appropriate’ ethos that the rest of the brand’s formulations are renowned for. The range is made with authentically fresh regional ingredients inspired by the Tundra region. The range is made up of 85 percent meat,…
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Mar- 2018 -28 MarchIndustry News
Orijen announces new brand ambassador
Bern Pet Foods, the exclusive importers and distributors of ORIJEN and ACANA pet foods, today announces that, after a nationwide search, Elsa the Lhasa Apso has become ORIJEN’s new ambassador. Elsa, who charmed judges with her huge personality and independent nature, beat off a number of other dogs to be…
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Aug- 2017 -22 AugustCurrent Affairs
ORIJEN named Brand of the Year 2017
Bern Pet Foods is pleased to announce that ORIJEN Freeze-Dried Dog Food was named Brand of the Year 2017 in the Global awards tier. President and CEO of Champion Petfoods Frank Burdzy, accepted the award on behalf of Champion Petfoods at the World Branding Forum in Vienna. The award recognises…
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Jun- 2017 -5 JuneCelebrities
Buggy Supercat becomes an ambassador
Bern Pet Foods, the exclusive importers and distributors of ORIJEN and ACANA pet foods, today announces that Buggy Supercat, made famous by his appearance on Channel 4’s Supervet, has become ORIJEN’s first ambassador. Colin Rodger, director at Bern Pet Foods, says: “Buggy is the perfect pet to represent our brand. He has…
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Feb- 2017 -3 FebruaryIndustry News
ACANA launches enhanced ranges in the UK
On February 2, Bern Pet Foods launched ACANA’s enhanced range Singles and Regionals pet food to its 700+ retailers across the UK and Ireland. Bern Pet Foods is the exclusive importer and distributor of ORIJEN and ACANA dog and cat food. Singles and Regionals now contain more meat than ever, 50 percent of which…
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Feb- 2015 -16 FebruaryProducts
New Brighton Pet Store is to Stock Orijen & Acana
A new pet store, Pampurred Pets, is opening its doors in Brighton, dog and cat owners will be able to purchase ORIJEN and ACANA pet foods direct from them. ORIJEN and ACANA are biologically appropriate™ dog and cat foods from the kitchens of Champion Petfoods in Canada. Their concept is to…
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Jan- 2015 -6 JanuaryEvents
Orijen Proudly Sponsors CRUFTS 2015
2015 will be an exciting year for ORIJEN UK & Ireland. The award-winning pet food maker has invested in sponsorship of Crufts, the World’s Largest Dog Show held at the NEC, Birmingham from Thursday, 5th March to Sunday, 8th March. This will include a purpose built stand in the main…
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2 JanuaryIndustry News
Bern Pet Foods Receive Great Reception at National Cat Club Show
The National Cat Club Show took place in Bracknell on Saturday, 13th December and Bern Pet Foods were there representing Canadian brands ORIJEN and ACANA to great response. With over 400 cats on show, Bern showcased their award winning ORIJEN and ACANA cat foods. The brands represent a new category…
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