This coverage highlights Ollie, the fresh pet food company known for its personalised, subscription-based meals for dogs. Pet Gazette reports on the brand’s product development, digital growth strategies, and role in the premium pet nutrition sector. Our editorial explores Ollie’s approach to convenience, health-driven formulations, and direct-to-consumer engagement, alongside its impact on supply chain models and retail competition. For pet trade professionals — from suppliers and distributors to retailers and service providers — this section provides insights into how Ollie reflects broader trends in personalised nutrition, e-commerce, and premiumisation within the petcare industry.