Ollie
This coverage highlights Ollie, the fresh pet food company known for its personalised, subscription-based meals for dogs. Pet Gazette reports on the brand’s product development, digital growth strategies, and role in the premium pet nutrition sector. Our editorial explores Ollie’s approach to convenience, health-driven formulations, and direct-to-consumer engagement, alongside its impact on supply chain models and retail competition. For pet trade professionals — from suppliers and distributors to retailers and service providers — this section provides insights into how Ollie reflects broader trends in personalised nutrition, e-commerce, and premiumisation within the petcare industry.
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Aug- 2025 -19 AugustFeatures
Hear from Purina’s BetterWithPets Prize winners on how they’ve transformed their organisations
Across the UK, inspiring organisations are using the pet-human bond to change lives. From offering emotional support in care homes to detecting serious illness through scent, countless initiatives have proved that pets can do more than bring joy – they can help people recover, reconnect and thrive. Now, with support…
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Jun- 2025 -27 JuneAwards
Fold Hill Foods recognised at Pet Product Marketing Awards
Lincolnshire-based Fold Hill Foods has won two accolades at the 2025 Pet Product Marketing Awards, with its new brand Ruffingtons and recently acquired business Brambles both recognised by retailers. Ruffingtons, launched less than a year ago, was named Retailer Recommended Emerging Brand of the Year. Brambles, which joined Fold Hill…
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Oct- 2024 -4 OctoberBusiness
Ollie acquires DIG Labs
Fresh dog food company Ollie has announced its acquisition of DIG Labs, an AI-powered diagnostic company. DIG Labs provides real-time image-based pet health screenings across stool, weight management, skin and coat, dental care, and more. As part of the acquisition, DIG Labs co-founder Tara Zedayko will join the Ollie team…
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Mar- 2018 -13 MarchIndustry News
Online retailer sponsors assistance dog
Petwell is sponsoring a medical assistance dog named Ted, who has saved his owner’s life on many occasions. The online provider of pet medicines, food and accessories has sponsored established charities in the past however, it was a heartfelt email from Jonathan Sheldon that tugged at the team’s heart strings.…
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May- 2017 -19 MayCurrent Affairs
Eurotunnel welcomes 2 millionth pet on board Le Shuttle
Eurotunnel Le Shuttle is celebrating the success of its Pet Travel service. The two millionth pet to use the service made the crossing to France in May 2017. Ollie, an eight-year-old Norfolk Terrier from London, travelled with his owner, John Hannon, to the family’s property in France. Mr Hannon said:…
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Feb- 2017 -17 FebruaryLatest News
Pet medicine supplier donates to dog charities
Petwell, the supplier of pet medicine, food and supplements online, has donated to the Birmingham Dogs Home and Berkshire Search & Rescue Dogs. Both charities are reliant on sponsorship and donations to exist and carry out their work. Petwell, which launched as VetePet in 2010, completely revamped its image in…
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Oct- 2013 -10 OctoberEvents
Student wins VetSpec national competition
North Lincolnshire based student, Emma West and her seven-month-old Border terrier, Meggy, are the winners of a national competition organised by canine nutrition experts, VetSpec. The competition, entitled VetSpec ‘Canine on Camera’, required entrants to send in short film clips of their dog showing how entertaining he (or she) could…
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Jan- 2013 -7 JanuaryManufacturers
PetSpec Senior adds Collie-cross Saska as face of brand
Suppliers of dog food and supplements PetSpec has added 13-year-old Collie-cross Saska as the face of its PetSpec Senior range. Saska will appear on new labelling and literature for PetSpec Senior, a canine additive ideal for all dogs as they get older, during 2013. Stephen Hipps, who has owned Saska…
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May- 2012 -30 May
The Greyhound Extravaganza attracts record numbers
Greyhound lovers and dogs alike came from across Britain to attend the third annual Greyhound Extravaganza. Organised by the Retired Greyhound Trust (RGT) and held on the grounds of the Animal Health Trust near Newmarket, the extravaganza featured trade stands, food and drink, lunchtime entertainment and dog classes for all…
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30 MayEvents
The Greyhound Extravaganza attracts record numbers
Greyhound lovers and dogs alike came from across Britain to attend the third annual Greyhound Extravaganza. Organised by the Retired Greyhound Trust (RGT) and held on the grounds of the Animal Health Trust near Newmarket, the extravaganza featured trade stands, food and drink, lunchtime entertainment and dog classes for all…
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