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Morrisons

This coverage focuses on Morrisons and its activity within the UK petcare market, particularly through its grocery retail channels. Pet Gazette reports on Morrisons’ pet product strategy, own-label development, supplier relationships, and shelf-space allocation within stores. Coverage includes insights into pricing trends, consumer buying behaviour, and the supermarket’s competitive position in pet food, accessories, and health products — supporting manufacturers, distributors, and category managers tracking petcare performance in the grocery sector.

  • Jun- 2025 -
    16 June
    RetailersTopLife launches Cheese Bones for dogs

    TopLife launches Cheese Bones for dogs

    TopLife has expanded into the dog treat market with the launch of Cheese Bones, a three-strong range aimed at helping retailers diversify their pet offerings. Known for its pet milk products, TopLife products are easily digestible, low in lactose, gluten free and high in protein, supporting muscle development, the immune…

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  • Sep- 2024 -
    26 September
    ManufacturersWebbox launches 2024 pet advent calendars

    Webbox launches 2024 pet advent calendars

    Webbox has announced the launch of its new pet advent calendars for 2024 each containing 24 treats. The advent calendar for dogs has been crafted with a dog-friendly alternative to chocolate so dogs and puppies over three months old can enjoy the countdown to Christmas. The equivalent for cats offers…

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  • Nov- 2023 -
    6 November
    RetailersMorrisons unveils festive pet range

    Morrisons unveils festive pet range

    Morrisons has unveiled its biggest festive pet range to date ahead of the festive season. The new festive range comprises nearly 30 products and prices start from £1.49. The range includes Morrisons Pawsome Meaty Christmas Dog Treat Advent Calendar and Morrisons Purrfect Meaty Christmas Cat Treat Advent Calendar, both £3.99,…

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  • Jun- 2023 -
    14 June
    ManufacturersSniffers Pet Care appoints new CFO

    Sniffers Pet Care appoints new CFO

    Sniffers Pet Care has announced the appointment of Peter Harrison as its new chief financial officer. Harrison brings with him over 15 years of FMCG and manufacturing industry experience, having held senior positions with Morrisons, Asda and Victoria Plum. He joins the company from Aviva Bus where he was head…

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  • Apr- 2023 -
    5 April
    RetailersButchers launches Healthy Heart recipes

    Butchers launches Healthy Heart recipes

    Butcher’s Nourishing Food for Dogs has announced the launch of its new Healthy Heart recipes, which will join its existing Natural Health Support range. According to Butchers, the Healthy Heart recipes contain the “right amount of naturally active ingredients to support the heart muscle function, keeping pets healthy”. The recipes…

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  • Sep- 2021 -
    17 September
    RetailersPets at Home to close for Boxing Day

    Pets at Home to close for Boxing Day

    Pets at Home has announced that it is set to close its shops on Boxing Day for the second year running. The group claimed that the decision has been made as a sign of recognition for the work of its colleagues throughout 2021. It follows a similar decision in 2020…

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  • Jun- 2020 -
    17 June
    EconomySupreme Court rules against Mastercard and Visa in interchange fees battle

    Supreme Court rules against Mastercard and Visa in interchange fees battle

    Visa and Mastercard could be set to pay billions in compensation to some of the UK’s top retailers following a court ruling which found that the two payment companies had breached competition laws. The Supreme Court today (17 June) unanimously upheld the conclusion of the Court of Appeal that the…

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  • Apr- 2020 -
    15 April
    CoronavirusRSPCA inspectors deliver food to the vulnerable

    RSPCA inspectors deliver food to the vulnerable

    The RSPCA has revealed that three of its inspectors are delivering food to pet owners who are self-isolating amid the ongoing pandemic. The trio are dropping off pet food, which has been provided by Morrisons, to those in need in the Cheshire and Staffordshire areas. Inspectors Jenny Bethell, Nadine Pengilly…

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  • Sep- 2019 -
    30 September
    AppointmentPets Choice bolsters team with senior appointments

    Pets Choice bolsters team with senior appointments

    Pet food manufacturer Pets Choice has announced the appointment of two new recruits to its sales team. Jenny Kennedy, head of category and insights and Kelly Hall, national account manager of Grocery Retail, join the business with more than 30 years’ combined experience within fast-moving consumer goods (FMCG), working with…

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  • Jan- 2019 -
    23 January
    ManufacturersIPN’s Wagg brand launches first foray into wet food

    IPN’s Wagg brand launches first foray into wet food

    Inspired Pet Nutrition (IPN) is set to make its first foray into the wet food market with the launch of a range under the Wagg brand. Wagg is the market leader by volume in the dry dog sector with a 24 percent market share and last September, the brand unveiled…

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