Mars
Mars Petcare is one of the most influential players in the global and UK pet industry, with a portfolio that includes major brands such as Pedigree, Whiskas, Royal Canin, and James Wellbeloved. Pet Gazette reports on Mars’ product launches, supply chain strategies, pricing shifts, and retail partnerships across pet food and health categories. We also cover its investment in research, sustainability initiatives, and market influence on independent retailers, wholesalers, and distributors. This tag helps pet sector professionals track developments from a key manufacturer shaping pet nutrition and brand standards in the UK.
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Oct- 2021 -7 OctoberManufacturers
Royal Canin to become carbon neutral by 2025
The Royal Canin brand has committed to becoming certified carbon neutral by 2025 with its first product range aiming to be certified carbon neutral by 2022. This comes as parent company, Mars Incorporated, announced that it will seek to achieve net zero greenhouse gas emissions across its full value chain…
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Sep- 2021 -29 SeptemberIndustry News
32% of pet owners believe their pet to be overweight, study finds
Some 32% of pet owners believed their pets to be overweight, up from 23% in 2019, according to a recent survey by Marsden. However, the company have also revealed that vets believe that the actual number of pets that are overweight far exceeds this number, estimating almost half of pets…
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28 SeptemberIndustry News
Worldwise acquired by A&M Capital
Pet supplies company Worldwise has been acquired by middle-market private equity investment fund Alvarez and Marsal Capital Partners (AMCP). Worldwise’s roster of brands includes Smarty Kat, Trusty Pup, Petlinks, Go Dog, Sherpatm, Guaranteed On-Board, Pooch Planet, and Pawscout. Founded in 1990, it sells products across a range of categories such…
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17 SeptemberIndustry News
Animor to open first pet healthcare centre
Animor is set to open its first pet healthcare centre in Ellesmere Port, Cheshire, in early Autumn 2021. The company said that this is the first of a planned national network of Animor veterinary centres, which will provide both a subscription-based care plan and pay-as-you-go. The centres will be “purpose-built…
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7 SeptemberAppointment
Royal Canin appoints head of Corporate Affairs
Royal Canin UK and Ireland has announced that Miriam Zabiega has been appointed as Corporate Affairs director. Zabiega will join the UK and Ireland leadership team and take over responsibility for Corporate Affairs from John O’Connor, who has moved to an exciting new role within Mars Veterinary Health. She will…
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6 SeptemberIndustry News
Mars Petcare to remove plastic from multipacks
Mars Petcare has announced it will replace shrink film with cardboard across all mixed multipack cans of Pedigree, Whiskas, Chappie and Kitekat pet food in the UK. The new packaging will be widely available in stores from 11 September 2021. The move has been made with the aim to see…
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Aug- 2021 -5 AugustManufacturers
Pets at Home installs recycling points
Pets at Home has announced plans to introduce in-store recycling points for flexible pet food packaging, in what will be an “industry first”. The new initiative, which is being supported by pet food producers Mars and Purina PetCare, is being trialed across 40 stores and three Vets4Pets practices across the…
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Jul- 2021 -29 JulyManufacturers
Cesar unveils new ‘wholesome’ range of products
Mars Petcare has unveiled the launch of a new “natural-inspired” range under its premium dog brand, Cesar. The new range features a multipack format, and is the brand’s first wet multi-serve option, Cesar Natural Goodness Cans. It caters for two to three servings. The products are available in 100% recyclable…
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21 JulyManufacturers
Mars Petcare launches £1.3m TV campaign
Mars Petcare has announced that it will launch a £1.3m TV campaign from Pedigree, as part of its global ambition of “ending pet homelessness by 2030”. The advertisement will feature the tagline ‘Feel the good. Adopt’. Mars said the advert aims to highlight the “good” that can come from pet…
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15 JulyManufacturers
James Wellbeloved launches superfood range
James Wellbeloved has announced the launch of its first superfoods dog range. The latest range features dual shaped kibbles which are reportedly “perceived as healthier by pet owners”, whilst the group said its packaging contained “clear messaging communicating the natural and premium nature of the product”. Arthur Renault, marketing portfolio…
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