Pet supplies company Worldwise has been acquired by middle-market private equity investment fund Alvarez and Marsal Capital Partners (AMCP).
Worldwise’s roster of brands includes Smarty Kat, Trusty Pup, Petlinks, Go Dog, Sherpatm, Guaranteed On-Board, Pooch Planet, and Pawscout.
Founded in 1990, it sells products across a range of categories such as cat toys, pet bedding, dog toys, cat scratchers, and travel accessories.
Current Worldwise CEO Kevin Fick will continue to lead the company following the acquisition.
Ryan McCarthy, Partner at AMCP, said: “We have been incredibly impressed with the work that Kevin and his team have done to create a leader in pet supplies and essentials, including implementing innovative product development, leveraging consumer data, making impressive strides in sustainable manufacturing, and developing a highly successful, diverse omnichannel distribution model.
“While Worldwise will be a separate platform investment for Alvarez and Marsal Capital, our team will leverage the deep expertise in the pet industry that we have built up over the past few years through our work with Bright Pet to help the Worldwise team advance their strategy and expansion.”
Fick said. “We could not be more excited about this acquisition and what it means for our future.
“AMCP knows the pet industry well, and with their financial and strategic backing—including the significant resources of Alvarez and Marsal’s consulting business—we will have the opportunity to invest in our business, build significantly on our category leadership and accelerate our growth.”