Mars
Mars Petcare is one of the most influential players in the global and UK pet industry, with a portfolio that includes major brands such as Pedigree, Whiskas, Royal Canin, and James Wellbeloved. Pet Gazette reports on Mars’ product launches, supply chain strategies, pricing shifts, and retail partnerships across pet food and health categories. We also cover its investment in research, sustainability initiatives, and market influence on independent retailers, wholesalers, and distributors. This tag helps pet sector professionals track developments from a key manufacturer shaping pet nutrition and brand standards in the UK.
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Sep- 2023 -29 SeptemberAppointment
Vafo Praha appoints new marketing director
European pet food producer Vafo Praha has appointed Jan Brejcha as its new marketing director. Brejcha is an experienced marketing leader, who throughout his career at both the local and international levels has helped boost the equity, market share, and financial results of a number of important brands in FMCG.…
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13 SeptemberRetailers
VetPlus launches new supplement to boost brain health
VetPlus has launched Aprylic, a nutritional supplement to support animals with conditions such as idiopathic epilepsy and cognitive dysfunction. Aprylic is a highly purified Medium Chain Triglyceride (MCT) supplement that can now be used as part of a multimodal approach, to support brain health in dogs and cats. The global…
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Aug- 2023 -4 AugustCharities
Book Your Pet launches campaign for disabled animals charity
Book Your Pet has launched a new charity initiative to support Pumpkin and Friends, a charity that provides assistance for disabled dogs. Their aim is to raise £1,000 to fund five free wheelchairs that will transform the lives of dog’s with disabilities similar to Pumpkin’s. Over the next two months,…
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May- 2023 -24 MayBusiness
Mars Pet Nutrition announces two appointments
Mars Pet Nutrition has announced the appointments of Helen Warren-Piper as global vice president, strategic initiatives and Melodie Nye as chief growth officer for Europe. Warren-Piper was formerly the company’s chief growth officer for Europe and prior to that was general manager of the UK Pet Nutrition business. She will…
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Apr- 2023 -18 AprilRetailers
Former Mars Petcare director launches cat care brand Tippaws
Former Mars Petcare director, Rachel Andre, has launched a new cat care brand called Tippaws. Tippaws is an independent direct-to-consumer, pet lifestyle company offering cat food and long-lasting clumping litter. The company’s dry cat food range is naturally hypoallergenic and is made from 70% real meat and fish. The launch…
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11 AprilRetailers
Mars Petcare extends Pedigree Ranchos range
Mars Petcare has expanded its portfolio of treats with the launch of Pedigree Ranchos Lastin’ Layers and Reward Centres this month. The pet food company claims that these treats are designed to be long-lasting to keep dogs entertained and occupied for longer. It also said that the treats provide a…
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5 AprilBusiness
Mars Petcare to acquire Heska
Mars Petcare has announced plans to acquire US company Heska, a global provider of advanced veterinary diagnostic and specialty products. This acquisition will enable the science and diagnostics division of Mars to expand its diagnostic offerings and broadly promote point-of-care veterinary diagnostics. Mars will pay $120.00 (£96) per share for…
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Mar- 2023 -23 MarchRetailers
Mars Petcare launches Pedigree Multivitamins
Mars Petcare has launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. The vitamin blend, which has been developed with the Waltham Petcare Science Institute team, vets and pet nutritionists, aims to support overall dog health and contains “100% natural…
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Feb- 2023 -14 FebruaryRetailers
Jollyes to open new Port Glasgow store
Pet retailer Jollyes will open a new store in Port Glasgow, Scotland on 25 February 2023. The 5,000 square feet store, its sixth in Scotland, will employ 12 staff, led by store manager Andria Keelan. Keelan, 28, joins Jollyes after 13 years at Argos. The new store will offer frozen…
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13 FebruaryFeatures
The research changing what we think about dog treats
Tell me a little bit about your research? We work quite a lot with leading veterinary dentists in the field, and they’ve been remarking to us more and more that they were seeing lots of painful complex tooth fractures in dogs as a direct result of chewing on hard chew…
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