Mars

Mars Petcare is one of the most influential players in the global and UK pet industry, with a portfolio that includes major brands such as Pedigree, Whiskas, Royal Canin, and James Wellbeloved. Pet Gazette reports on Mars’ product launches, supply chain strategies, pricing shifts, and retail partnerships across pet food and health categories. We also cover its investment in research, sustainability initiatives, and market influence on independent retailers, wholesalers, and distributors. This tag helps pet sector professionals track developments from a key manufacturer shaping pet nutrition and brand standards in the UK.

May- 2024 -

3 May

Manufacturers

VetPlus launches Kaminox sachets

VetPlus has announced the launch of Kaminox sachets, a new supplement in powdered sachet form to support vets in managing potassium levels in cats and dogs. It combines a unique blend of potassium and B-vitamins, to help cats and dogs affected by hypokalemia. Originally released as an oral liquid supplement,…
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Apr- 2024 -

25 April

Events

EzyDog returns to Goodwoof

Dog accessory manufacturer EzyDog has announced that it is set to return to Goodwoof on 18 and 19 May. Goodwoof is a dog show put on by Mars Petcare held at Goodwood Estate in Chichester. Goodwoof provides the company with an ideal opportunity to showcase its range, an event the…
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16 April

Manufacturers

Karnlea launches whole goat milk powder

Karnlea has launched a whole goat milk powder joining pumpkin and slippery elm and marshmallow root powders as part of the new Karnlea Complimentary range. These can be added to any Karnlea Bone Broth variety, primary food, or administered separately to address specific health issues in dogs and cats. It…
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Mar- 2024 -

14 March

Retailers

Mars Pet Nutrition appoints new global chief growth officer

Mars Incorporated has announced that Natalia Ball has been appointed as global chief growth officer of Pet Nutrition effective 1 April. Ball will lead the growth agenda of beloved global brands including Pedigree, IAMS, Cesar, Whiskas, Sheba, Temptations, Nutro and Greenies. Ball brings over 20 years of experience as a…
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5 March

Retailers

The Kennel Club and Mars Petcare launch Partners in Petcare

The Kennel Club and Mars Petcare have joined forces to launch Partners in Petcare, a five-year partnership that aims to enhance the experience of pets, pet owners and breeders. The Kennel Club community will benefit from access to leading Mars Petcare brands including James Wellbeloved as well as other veterinary…
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Dec- 2023 -

14 December

Manufacturers

VetPlus launches in-car diffuser

VetPlus has launched a new ‘On The Move’ car diffuser to support vets in managing anxiety in cats and dogs when they’re travelling. The ‘On The Move’ travel fragrance is part of VetPlus’ Calmex range and combines a unique blend of three essential oils; rose, lavender, and chamomile. It complements…
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Nov- 2023 -

30 November

Pet Owners

Pet Food Partnership provides over a million meals to UK pets

The Pet Food Partnership, comprising Battersea, Cats Protection, Dogs Trust, RSPCA and FareShare, and supported by Petplan, has recently passed the significant milestone of one million meals provided to dogs and cats in England, Scotland and Wales. To date the programme has provided the equivalent of 1,043,095 meals, approximately 154…
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8 November

Veterinary

Antech to launch new veterinary diagnostics lab in the UK

Antech, the full-service veterinary diagnostics business that is part of the Science and Diagnostics division of Mars Petcare, has announced the opening of a new UK veterinary diagnostics laboratory in Warwick on 15 November. The new opening expands Antech’s UK lab network, which also includes Southfields Veterinary Specialists Diagnostic Laboratory…
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7 November

Appointment

OATA appoints five new board directors

OATA has appointed five new directors to its board at the trade association’s annual general meeting which was held on 1 November. Ben Bowles, of Pets at Home, Paul Hughes, of Advanced Aquarium Consulting, Phil Jones of Kingston Koi Company, Max Pedley of Ornamental Aquatics Wholesale, and Maurits van de…
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Oct- 2023 -

17 October

Retailers

Mars Petcare appoints new chief digital officer

Mars Petcare has appointed Christoph Heyn, current global vice president, digital at Ikea, as its chief digital officer (CDO). Heyn will join the newly created role from 27 November 2023 and will lead the definition and global scaling of signature digital products, and the development of key areas of digital capabilities…
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