Itch

Itch expands into Sainsbury’s Local stores with flea treatment clip strips

Pet healthcare company Itch has launched a grab-and-go version of its flea treatment in 400 Sainsbury’s Local stores across the UK. The rollout, running from June to September, aims to give shoppers easier access to pet health products during the peak flea season. It follows a wider launch of Itch’s…

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Ex-footballer launches new range of WellPaws supplements

Ex-premiership footballer turned CEO of WellPaws, Neil Yadolahi, has announced the launch of a new range of supplements in the form of syrups and chewables for fussy pets. A former Burnley and Drogheda United player, Irish-born Yadolhi noticed that tens-of-thousands of pet owners struggle to get their animals to take…

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Hownd plant-powered wellness treats to launch at Pets at Home

Hownd has revealed that its plant-powered wellness treats are set to launch in store at Pets at Home. The range of treats are nutrition- packed and hypoallergenic to suit sensitive tummies. Three flavours, in fully recyclable packaging, will be available from August 5 in Pets at Home. These flavours are;…

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Pet industry joins PIF Donation Drive to help vulnerable pets

The UK pet industry has provided its biggest consignment to date of donated products to the U-Hearts Foundation in Ukraine to help care for abandoned pets. Co-ordinated by the Pet Industry Federation (PIF), two lorry-loads containing 56 pallets have already arrived in Ukraine, with a further 26 pallets in a…

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Pets Purest launches new daily supplements

Pets Purest has announced that a brand-new range of daily supplements has been added to its existing 100% natural product portfolio. The new range consists of an Allergy and Itch, Joint, Calming and Senior supplement all tailored specifically to be suitable for both cats and dogs. The supplements come in…

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Hownd launches new plant-based Dog Wellness Treats

Hownd, a dog food brand of cruelty-free, certified plant-based products, has announced the launch of its latest soft-baked Wellness Treats. The treats are hand-baked in biomass wood-fired ovens and are “nutrition-packed”, 100% plant based and hypoallergenic “to suit sensitive tummies”. They come in five functional flavours; Golden Oldies, Got an…

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Hownd partners with Whole Foods Market

UK pet care retailer Hownd has announced that it will be partnering with Whole Foods Market’s to sell its products in the US. The vegan retailer will launch a selection of its conditioning shampoos and body mists, including its ‘Keep Calm,’ ‘Yup You Stink!,’ and ‘Got An Itch?’ product lines,…

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Itch wins at Barclays Entrepreneurship Awards

Barclays has announced Itch, a Leeds subscription-based pet wellness firm, as a national winner at the Barclays Entrepreneur Awards held yesterday. It was named as the UK’s Scale-up Entrepreneur of the Year under the category which was sponsored by Propel Finance, which recognises entrepreneurs whose businesses are growing rapidly. The…

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Tail wagging the dog? Time for a wider perspective on data

In my earlier article, I looked at how the retail and service sectors are restructuring to meet the changing needs of younger consumers – and pet care is not exempt. Digital native businesses, such as Tails.com and others have been capitalising on Millennials’ digital-first shopping habits for some time. The…

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Flerm: The pet sector’s newest arrival

The landscape of the petcare sector has undoubtedly changed in recent times, with a shift in consumer habits and the commercial landscape accelerated by the pandemic. Businesses across the sector have looked to diversify and adapt in order to take care of both customers and pets in the age of…

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