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Itch wins at Barclays Entrepreneurship Awards

It was named as the UK’s Scale-up Entrepreneur of the Year, which recognises entrepreneurs whose businesses are growing rapidly

Barclays has announced Itch, a Leeds subscription-based pet wellness firm, as a national winner at the Barclays Entrepreneur Awards held yesterday.
It was named as the UK’s Scale-up Entrepreneur of the Year under the category which was sponsored by Propel Finance, which recognises entrepreneurs whose businesses are growing rapidly.

The judges were looking for “disruptive ventures with strong management teams, which have received external or internal organic investment to help scale their business”.

The national judging panel was made up of key industry leaders and influencers, who selected the overall national winners, drawn from over 1,000 applications, across the UK.

Headquartered in Leeds, the direct-to-consumer business was founded in July 2019 by pet industry entrepreneurs Jonny and Adam Gould and investor and serial entrepreneur James Cox.

Developed in collaboration with veterinary experts, Itch now sends products to over 140,000 pets per month across the UK, offering a “360 degree approach to preventative health and happiness for pets”.

The company said it has plans to launch in the US and Europe.

Co-founder Adam Gould said: “We now look after 140,000+ pets nationwide who all rely on our monthly direct-to-consumer flea and worming treatments to stay healthy and happy.

“We’ve been laser focused in our mission to energise and inject personality into the pet wellness market and are incredibly proud to have shipped over 3 million packs of our flea and worming treatment to households around the UK since launch.”

He added: “Our loyal following of customers have shown their appreciation for the service and we have now accrued over 24,000 5* Trustpilot reviews. To be recognised by the Barclays Entrepreneur Awards is not only a huge honour, but also a testament to the hard work, dedication and passion of our 80 strong ITCH team.

“With plans to launch in the US and Europe and plenty of product innovation on the horizon the future is incredibly exciting for the brand.”

Katherine Morgan, head of high growth and entrepreneurs at Barclays, said: “The national awards are a celebration of the exceptional innovation and leadership entrepreneurs demonstrate, helping to create social change and boost our local economies.

“This is our opportunity to celebrate some of the UK’s most successful home-grown ventures, many of whom have skilfully utilised international markets, in turn generating new jobs and driving economic growth. These awards allow us to recognise and celebrate the founders behind these businesses, and we would like to congratulate Itch on their success.”

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