IPN
This coverage focuses on Inspired Pet Nutrition (IPN), a leading UK pet food manufacturer with a portfolio of well-known brands. Pet Gazette reports on IPN’s product launches, marketing strategies, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the company’s market performance, brand positioning, and role in driving trends across the pet food sector, supporting informed purchasing and business planning.
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Sep- 2018 -24 SeptemberConsumers
Wagg unveils new packaging as part of major rebrand
UK dry dog food brand, Wagg, is relaunching its entire range of dog food in a bid to help it stand out and attract new customers while driving sales amongst existing ones. IPN, the owner of the Wagg brand, has invested £500,000 in relaunching the packaging to ensure it conveys…
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May- 2018 -15 MayBusiness
UK brand Wagg tells Amazon it needs ‘to have a conversation’ over Wag brand
UK pet brand Wagg has told Amazon they need “to have a conversation” over the name of their new pet brand when speaking to media. The UK brand is concerned that the online retailer will bring the Wag brand to the UK under the same name. The UK company cannot…
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Jan- 2018 -16 JanuaryIndustry News
Pet food producer invests £1.5m in new site
Inspired Pet Nutrition is investing around £1.5 million in new equipment at its Dalton Mill site near Thirsk in North Yorkshire. In late November the factory achieved a weekly dispatch figure of 5,300 pallets. As part of the investment, additional robotic equipment is being installed on the site’s four production…
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Oct- 2017 -5 OctoberCurrent Affairs
Pet food company joins Amazon programme
Inspired Pet Nutrition (IPN) is launching two Amazon Dash Buttons for the instant online reordering of its products. The family run business, which owns the Wagg and Harringtons brands, will unveil the buttons on October 4. The Amazon Dash Button is a Wi-Fi connected device that puts the convenience of…
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Jun- 2017 -28 JuneAwards
Pet professional named ‘Best Green Champion’
Chris Cole, environmental co-ordinator and quality auditor at Inspired Pet Nutrition (IPN), has been named Best Green Champion by Investors in the Environment (iiE). He collected his award at iiE’s awards ceremony for Yorkshire and the Humber where IPN also collected its Green Level accreditation. Chris helped the business gain…
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Apr- 2017 -28 AprilCurrent Affairs
IPN goes green
Inspired Pet Nutrition (IPN) has been awarded Green Level accreditation by Investors in the Environment (iiE). This is the highest level achievable within the iiE’s scheme and IPN is the first UK pet food business to go straight from the Bronze Level, which it was awarded last April, to Green…
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11 AprilCurrent Affairs
Harringtons sponsors new series of The Yorkshire Vet
Dog food brand Harringtons is set to sponsor the fourth series of Channel 5’s hit documentary The Yorkshire Vet. The new series starts on April 19th. This is the first time that brand owner Inspired Pet Nutrition (IPN) has taken up TV sponsorship for either its Harringtons or Wagg brands. The tie-up…
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