IPN
This coverage focuses on Inspired Pet Nutrition (IPN), a leading UK pet food manufacturer with a portfolio of well-known brands. Pet Gazette reports on IPN’s product launches, marketing strategies, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the company’s market performance, brand positioning, and role in driving trends across the pet food sector, supporting informed purchasing and business planning.
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Sep- 2020 -4 SeptemberManufacturers
Harringtons raises market share in dry dog food sector
Harringtons has become the number one brand by value in dry dog food across UK supermarkets, 12 years after the brand first launched. The dog food company said it has now “continued to solidify” its position as a sector leader with a 25% market share in the area. It comes…
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Jun- 2020 -24 JuneCoronavirus
Coronavirus diaries: Inspired Pet Nutrition
There is no doubt that we have been through unprecedented times in the last few months. Inspired Pet Nutrition (IPN) attended Crufts in early March with a skeleton crew and it was agreed that those who attended would isolate from the office for a week afterwards. In the following two…
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May- 2020 -11 MayBusiness
Inspired Pet Nutrition turnover rises
Inspired Pet Nutrition has revealed that its turnover rose to almost £100m in its latest annual results, following a £60m investment in the business. The Welsh company filed accounts revealing a turnover of £96.3m in the year ended 30 June 2019, up 3.4% against the year prior. It comes as…
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5 MayManufacturers
Inspired Pet Nutrition appoints James Lawson as MD
Inspired Pet Nutrition (IPN) has announced the promotion of James Lawson as managing director. Since joining in July 2018, Lawson has been a group director and also managing director of IPN’s subsidiary The Real Pet Food Company. Prior to joining IPN, he held the position of managing director at GA…
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Jan- 2020 -8 JanuaryManufacturers
Inspired Pet Nutrition reports ‘record sales’
Yorkshire-based pet food manufacturer, Inspired Pet Nutrition, has reported “record sales” reaching three “key milestones”. The firm, which has manufacturing facilities in Thirsk and North Wales, achieved record sales for the month of November at £11m, including the highest ever weekly sales of £2.4m. Further, on a 12-month rolling basis,…
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Dec- 2019 -19 DecemberManufacturers
IPN injects £250k investment into factory
Inspired Pet Nutrition (IPN) has announced it will invest £250k into its Kimnel Park site in Bodelwyddan, North Wales. The site is home to IPN’s subsidiary, The Real Petfood Company. The investment will go towards funding for new production and robotic equipment, additional storage and racking and employee safety initiatives.…
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Nov- 2019 -15 NovemberManufacturers
The Real Petfood Company strengthens team with senior appointments
The Real Petfood Company has strengthened its team with two senior appointments, who have previously worked together in the pet food sector. Ashleigh Walker is joining as a senior pet nutritionist in the technical services team. She will be working with own label partners and developing innovative recipes featuring IPN’s…
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May- 2019 -16 MayManufacturers
IPN wins Branded Food Supplier of the Year
Inspired Pet Nutrition (IPN), a UK pet food manufacturer, has been awarded Branded Pet Food Supplier of the Year for the second consecutive year as part of the annual Grocer Gold awards. Managing director Richard Page said: “This award is very important for us as it is voted for by…
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Jan- 2019 -23 JanuaryManufacturers
IPN’s Wagg brand launches first foray into wet food
Inspired Pet Nutrition (IPN) is set to make its first foray into the wet food market with the launch of a range under the Wagg brand. Wagg is the market leader by volume in the dry dog sector with a 24 percent market share and last September, the brand unveiled…
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Oct- 2018 -18 OctoberBusiness
Inspired Pet Nutrition appoints group operations director
Inspired Pet Nutrition, has announced that David Proctor will be joining the company as group operations director in early December. Proctor will be based at the firm’s head office at Dalton Airfield, near Thirsk in North Yorkshire. The operations director has spent over twenty years in the automotive and consumer…
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