Inspired Pet Nutrition

This coverage focuses on Inspired Pet Nutrition (IPN), a leading UK pet food manufacturer with a portfolio of well-known brands serving the retail and supply chain sectors. Pet Gazette reports on IPN’s product launches, marketing strategies, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the company’s market performance, brand positioning, and role in shaping trends within the pet food industry.

Oct- 2017 -

16 October

Current Affairs

Shortlist announced for PIF awards

The PIF has revealed the finalists for this year’s Pet Industry Federation Awards. This year’s finalists are: Independent Retailer of the Year – sponsored by ROYAL CANIN & James Wellbeloved Creature Comforts, Glasgow Millies Wolfheart, Keighley PetLondon, Marylebone, London The Pet Experience, Weymouth Trusty Pet Supplies, Derby Unique Pets, Aylesbury…
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5 October

Current Affairs

Pet food company joins Amazon programme

Inspired Pet Nutrition (IPN) is launching two Amazon Dash Buttons for the instant online reordering of its products. The family run business, which owns the Wagg and Harringtons brands, will unveil the buttons on October 4. The Amazon Dash Button is a Wi-Fi connected device that puts the convenience of…
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Jun- 2017 -

28 June

Awards

Pet professional named ‘Best Green Champion’

Chris Cole, environmental co-ordinator and quality auditor at Inspired Pet Nutrition (IPN), has been named Best Green Champion by Investors in the Environment (iiE). He collected his award at iiE’s awards ceremony for Yorkshire and the Humber where IPN also collected its Green Level accreditation. Chris helped the business gain…
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Apr- 2017 -

28 April

Current Affairs

IPN goes green

Inspired Pet Nutrition (IPN) has been awarded Green Level accreditation by Investors in the Environment (iiE). This is the highest level achievable within the iiE’s scheme and IPN is the first UK pet food business to go straight from the Bronze Level, which it was awarded last April, to Green…
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11 April

Current Affairs

Harringtons sponsors new series of The Yorkshire Vet

Dog food brand Harringtons is set to sponsor the fourth series of Channel 5’s hit documentary The Yorkshire Vet. The new series starts on April 19th. This is the first time that brand owner Inspired Pet Nutrition (IPN) has taken up TV sponsorship for either its Harringtons or Wagg brands. The tie-up…
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Nov- 2016 -

3 November

Current Affairs

PIF reveals 2016 award winners

Companies throughout the pet industry are celebrating after scooping up awards. The Pet Industry Federation (PIF) named its 2016 winners on November 1, at Wokefield Park Hotel near Reading. Actor and comedian, Chris Barrie, presented the event which was organised by the PIF. Hundreds of pet industry professionals attended. The…
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Sep- 2016 -

20 September

Events

Pet Industry Federation Awards 2016 receive record entries

The Pet Industry Federation (PIF) has revealed the finalists for this year’s PIF Awards. The Pet Industry Federation Awards celebrate those pet businesses that have made outstanding achievements throughout the year. It also provides an opportunity for the whole industry to come together, socialise and network over a three-course…
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May- 2016 -

12 May

Current Affairs

Wagg Foods changes its name and opens new distribution centre

Dry pet food producer, Wagg Foods, has altered its name to Inspired Pet Nutrition. The company’s managing director Richard Page, said: “Wagg is the volume market leader and Harringtons continues to be one of the fastest growing brands in dried dog food* and we will also have some exciting product launches this summer under…
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