IAMS

Owners continue to humanise their pets

An IAMS and One Poll survey of 1,000 UK cat and dog owners reveals that more than one third (36 percent) are expected to holiday with their furry companions this bank holiday weekend. Ten percent of owners have regular conversations with their pet and 32 percent believe that pets will purposely open shut doors to…

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£100,000 food donation from Spectrum Brands

  Spectrum Brands, owners of the IAMS and Eukanuba brands in the UK and Europe, has made £100,000 of charitable donations to three animal rescue charities. Local shelters across the UK for the Retired Greyhound Trust, RSPCA and Pebbles Legacy will benefit from IAMS and Eukanuba cat and dog food. Annaliese Reekie,…

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IAMS® launches new treats range

IAMS® is launching a range of healthy dog treats, giving consumers a low-fat option for their pets. IAMS® Minis are available in three different taste variants: Lamb with Cranberry, Beef with Apple, Chicken with Carrots. The retail launch will be supported across all channels with print ads, online banner ads, PR, online seeding and…

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IAMS® launches new wet cat food range

IAMS® has announced the launch of its new wet cat food range. This November, IAMS® Delights™ will be available for sale in specialist and grocery retailers across the UK. The launch is a response to owners’ desire to see real meaty chunks in their cat’s wet food, as well as increased flavour variety. The brand new IAMS® Delights™…

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IAMS to launch limited edition flavours this Christmas

Pet food company IAMS will launch a collection of limited edition Christmas flavours this autumn. Bagged in festive red and green packaging, the new 1kg Cat and 3kg Small/Medium Dog bags will contain a recipe dry mix flavoured with turkey. IAMS brand manager Shelagh Clark said: “Christmas has long been…

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