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IAMS® launches new treats range

IAMS® is launching a range of healthy dog treats, giving consumers a low-fat option for their pets.

IAMS® Minis are available in three different taste variants: Lamb with Cranberry, Beef with Apple, Chicken with Carrots.

The retail launch will be supported across all channels with print ads, online banner ads, PR, online seeding and POS materials all raising awareness of this  range and communicating that ‘what pets eat isn’t always what pets need’.

Kellie Ceccarelli, veterinary training manager at IAMS®, comments: “At IAMS®, quality nutrition is at the heart of everything we produce, and we know a balanced diet makes a big difference to dogs – from their health and well-being to the way they look.

“We hope to strengthen the snack market with our IAMS® Minis range and to educate consumers that tit-bits and fatty treats from the table aren’t the best way to go for a healthy and happy pet.”

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