IAMS® has announced the launch of its new wet cat food range. This November, IAMS® Delights™ will be available for sale in specialist and grocery retailers across the UK.
The launch is a response to owners’ desire to see real meaty chunks in their cat’s wet food, as well as increased flavour variety. The brand new IAMS® Delights™ is a wet cat food – available in 85g pouch formats – that has a meaty taste and quality meaty chunks.
The range’s ingredients include salmon, tuna, chicken and turkey. As with IAMS® dry food, it is free from added gluten, artificial flavours, colourings or fillers.
The launch will be supported by a 360⁰ advertising campaign with the strapline; ‘I am more than just a cat, I am an IAMS® Cat.’
The above-the-line campaign will air in autumn 2015 and spring 2016 and, in addition to the TV campaign, the launch will be supported by print advertising, in-store point of sale, digital, social media and PR.
For more information visit the IAMS® website at www.iams.co.uk