This coverage highlights Good Boy, a long‑established UK pet brand specialising in dog treats, toys, and accessories. Pet Gazette reports on Good Boy’s product launches, retail distribution, and category innovation, as well as its role within larger parent company structures. Coverage includes news, case studies, and trade analysis exploring how Good Boy supports independent retailers, national chains, wholesalers, and supply chain professionals, while also tapping into consumer demand for trusted, affordable, and engaging pet products.