Good Boy

Waitrose Christmas pet sales up 964% YOY

Waitrose has revealed that sales for Christmas pet lines are up 964% over the last 30 days. The company recently launched a selection of paw-fect treats and toys for pets this Christmas. This includes its first ‘Paw-some Mince Pies’, Christmas flavoured ‘Meaty Strips with Turkey and Sage’ for your food-legged…

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Beco unveils first ever treat range

Beco has announced the launch of its first ever range of treats with four recipes. The new treats range includes Beco’s first Insect recipe, and also has vegan options. George Bramble, Beco founder, said: “Treats are such an important way to encourage and reward dogs, and we wanted to create…

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Good Boy launches first ever TV campaign

Good Boy has launched its first ever television campaign amid a period of growth for the dog treat manufacturer.  The TV ad campaign is set to go live this month, and reportedly focuses on the “sheer joy dogs experience when they get a tasty real meat Good Boy treat”.  The…

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Armitage Pet Care sold for £140m

Armitage Pet Care has been sold for £140m by owner Rutland Partners to US-based Spectrum Brands. The Nottingham-based pet supply business is an independent supplier of branded pet treats and toys in the UK, trading mainly through the Good Boy brand. Rutland acquired Armitage in September 2017 and recruited Mark…

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Channel 4’s Food Unwrapped visits Armitage Pet Care

Channel 4 primetime show Food Unwrapped visited the headquarters of pet product manufacturer Armitage, to find out how its popular Good Boy Choc Drops are made. Exploring the issue of chocolate poisoning in dogs, the programme explained the dangers of human-grade chocolate, before finding out what makes Choc Drops different…

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