Good Boy has launched its first ever television campaign amid a period of growth for the dog treat manufacturer.
The TV ad campaign is set to go live this month, and reportedly focuses on the “sheer joy dogs experience when they get a tasty real meat Good Boy treat”.
The brand said it “hopes to harness the funny side” of pets by using super slow motion action shots of dogs trying to catch Good Boy treats.
The campaign will also be supported through YouTube and Facebook advertising, as well as a PR campaign.
Discussing the move towards TV advertising, Aimee Smith, communications manager for Good Boy said: “The growth we’ve seen in recent years has been phenomenal, but we don’t want to stop there. We want to show pet-parents that we love their pups as much as they do, and every dog deserves a delicious and nutritious Good Boy treat.
“At Good Boy we’re all about cultivating the unconditional love between dogs and their owners and we wanted to capture that on camera in our new ad campaign. It’s a really fun campaign that captures the warmth and joy that dogs bring to our lives. Because as much as treats are used to reward our pooches or keep them occupied, bringing them joy with a treat or two seems like the least we can do.”