This coverage highlights Freshpet, the fresh pet food company bringing refrigerated meals to the UK market. Pet Gazette reports on Freshpet’s product development, retail partnerships, and distribution strategies, as well as its role in shaping consumer demand for fresh and natural pet nutrition. Our editorial examines Freshpet’s market growth, supply chain operations, and impact on both independent retailers and larger pet retail chains. For pet trade professionals — from shop owners and distributors to wholesalers and supply specialists — this section provides insights into how Freshpet is influencing premiumisation, convenience, and category expansion within the pet food sector.