Freshpet

Freshpet appoints activist investor’s director nominee to board

Pet food company Freshpet has announced it has reached an agreement with Jana Partners to appoint Timothy McLevish to its…

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Asda launches dedicated ‘pet zone’ in selected stores

Asda has launched a ‘pet zone’ in selected stores, and will trial a number of partnerships with six brands within…

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Clean eating pets

Clean eating or eating clean refers to a diet where one consumes foods in its whole and natural state, avoiding…

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Humanisation in the pet food industry

As more owners consider their small companions as to be their direct equals and impose their own lifestyles and preferences…

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Freshpet tricks children into eating pet food for advert

American manufacturer Freshpet secretly fed pet food to children from the UK without telling them in its latest marketing ploy…

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Freshpet appoints new European senior marketing manager

US chilled pet food brand, Freshpet, has announced plans to strengthen its UK leadership team. The company has appointed Hannah…

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US pet food company partners with Tesco

US chilled pet food brand Freshpet is working in partnership with Tesco. Freshpet’s range of fresh, natural, less-processed pet food will…

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