Industry News

Asda launches dedicated ‘pet zone’ in selected stores

The dedicated zone will include a wider range from brands such as Lily’s Kitchen, Freshpet and Denzel’s, alongside an range of accessories and toys from Petface

Asda has launched a ‘pet zone’ in selected stores, and will trial a number of partnerships with six brands within its Gateshead, Eastlands, Minworth, West Bridgford and Caerphilly stores.

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