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Asda launches dedicated ‘pet zone’ in selected stores

The dedicated zone will include a wider range from brands such as Lily’s Kitchen, Freshpet and Denzel’s, alongside an range of accessories and toys from Petface

Asda has launched a ‘pet zone’ in selected stores, and will trial a number of partnerships with six brands within its Gateshead, Eastlands, Minworth, West Bridgford and Caerphilly stores.

The dedicated zone will include a wider range from brands such as Lily’s Kitchen, Freshpet and Denzel’s, alongside an range of accessories and toys from Petface.

Matt Harrison, senior director of partnerships and business development at Asda, said: “We’re partnering with some brilliant brands to bring a wide range of pet products to these stores – including items that would usually only be found in specialist retailers.

“A rise in the number of pandemic pets has led to demand from customers for greater choice in this particular category. We’re pleased that through partnerships with innovative brands we’re able to offer products for pets of all ages and satisfy the needs of our customers in these five stores.”

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