This coverage focuses on Felix, one of the UK’s leading cat food brands, examining its role within the wider petcare supply chain and retail landscape. Pet Gazette reports on brand strategy, product development, retail partnerships, and parent company activity — including pricing, distribution, and marketing initiatives. Coverage also tracks industry reactions to consumer campaigns, media scrutiny, and evolving shopper behaviour, offering insights for pet shop owners, retail buyers, wholesalers, and distributors engaging with Felix as a key player in the cat food category.