Felix
This coverage focuses on Felix, one of the UK’s leading cat food brands, examining its role within the wider petcare supply chain and retail landscape. Pet Gazette reports on brand strategy, product development, retail partnerships, and parent company activity — including pricing, distribution, and marketing initiatives. Coverage also tracks industry reactions to consumer campaigns, media scrutiny, and evolving shopper behaviour, offering insights for pet shop owners, retail buyers, wholesalers, and distributors engaging with Felix as a key player in the cat food category.
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Jun- 2025 -13 JuneAwards
Pet Trust UK named Great British Entrepreneur Awards finalist
Pet Trust UK has been shortlisted in the 2025 Allica Bank Great British Entrepreneur Awards, recognised in the Technology Entrepreneur of the Year category. The awards celebrate outstanding business stories across the UK. This year, more than 800 entrepreneurs from across the country have been shortlisted for their innovation, resilience…
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Oct- 2024 -23 OctoberRetailers
Pure Pet Food secures £15m investment from Felix Capital
Pure Pet Food, which provides personalised dog food delivered to customers’ doors, has completed a major £15m investment round led by Felix Capital and including Mercia Ventures. The latest investment will support the further expansion of the Yorkshire-based business following a period of rapid growth. Pure Pet Food was founded…
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Feb- 2023 -10 FebruaryCharities
Purina donates one million pet food pouches to Community Shop
Pet food company Purina has donated one million pet food pouches to the Community Shop to help people in need. The company has donated pouches from its Felix and Gourmet ranges that will help to feed much-loved pets in families who are on the cusp of food poverty, while making…
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Jun- 2022 -10 JuneManufacturers
Purina launches recyclable pouch ranges
Nestlé Purina has launched its first “designed to be recyclable” pouch range in the UK. The manufacturer said the relaunch marks an “important step” in Purina’s path towards 100% reusable or recyclable packaging by 2025. Gourmet Mon Petit, its cat food range, is now supplied in new “mono-material packaging” in…
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Jan- 2022 -27 JanuaryIndustry News
Felix launches new brand campaign
Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’. Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio,…
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Sep- 2020 -30 SeptemberManufacturers
Purina to introduce world-first recyclable retort pouch
Purina has launched a “first-of-its-kind” recyclable flexible plastic packaging for wet pet food, which will first be introduced under the Felix brand in the Netherlands as part of a year-long pilot. This new pouch addresses a “key challenge”, according to the group, to simplify plastic structures in order to make…
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Nov- 2019 -14 NovemberFeatures
The ins and outs of pet care marketing
Today, you could be forgiven for thinking that family affections towards pets are often equal to or greater than that of a cherished child. From birth into their forever home to those final, heart-wrenching days, a pet is part of the fabric of its owner’s daily life. No holiday, festival…
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Apr- 2019 -8 AprilManufacturers
Jobs at risk as Nestle Purina considers canning plant closure
Nestle Purina Petcare is planning to discontinue its canning production at it Wisbech plant due to a fall in demand for canned pet food. The factory employs 600 people but it is not known how many job losses there will be, if any. Staff were informed of the potential plans…
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Oct- 2016 -27 OctoberCurrent Affairs
Top ten reasons black cats are great!
Dark furred felines and black and white cats are often last to be adopted in rescue centres. The average number of days a ginger cat will stay at The Mayhew Animal Home before finding a new home is 41 days, but astonishingly in comparison a black cat will on average…
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Nov- 2015 -11 NovemberPet Owners
Cat gets head stuck in empty can
Former stray cat, Felix from Bedworth, has been rescued by the PDSA after trapping his head in an empty can of Whiskas. Owner, Sam Wellbank, believes the catastrophe took place when Felix searched a neighbour’s recycling bins. Sam said: “We picked him up but he was very stressed and trying to claw us.…
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