Edgard and Cooper
This coverage explores Edgard & Cooper’s growth as a premium pet food brand focused on natural ingredients, sustainable packaging, and ethical sourcing. Pet Gazette reports on the company’s UK retail expansion, product innovation, funding rounds, and brand partnerships — offering insights for pet trade professionals involved in premium nutrition, brand development, and environmentally conscious supply chain practices.
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Jun- 2025 -26 JuneManufacturers
Edgard and Cooper launches in US
General Mills has announced that Edgard and Cooper has launched the brand in the US following its acquisition in April 2024. The brand will launch this July through an exclusive retail partnership with omni-channel pet retailer PetSmart. This US launch will feature Edgard and Cooper’s recipes made with real, recognizable…
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May- 2024 -2 MayBusiness
General Mills acquires Edgard and Cooper
American firm General Mills has announced that it has acquired pet food manufacturer Edgard and Cooper. This deal further advances its Accelerate strategy, including the prioritisation of its core markets, global platforms and “local gem” brands. Headquartered in Kortrijk, Belgium, Edgard and Cooper will be a separate operating unit led…
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Nov- 2023 -29 NovemberManufacturers
Edgard and Cooper launches Christmas products
Edgard and Cooper has unveiled its newest line of products ready for the festive season. The new products include new festive themed foods for both dogs and cats. For dogs, the company has revealed festive turkey pate tin including turkey, cranberry, pear and pumpkin. The product is sugar and grain…
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Oct- 2023 -23 OctoberRetailers
Edgar and Cooper to launch limited edition Christmas packs
Pet food brand Edgard and Cooper is set to launch its limited edition Christmas packs for cats and dogs this festive season. For cats, the limited edition treats will include Festive Venison Chunks in Sauce, Festive Duck Paté and Festive Feasts Chunks in Sauce selection. Both the Festive Venison Chunks…
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Sep- 2023 -22 SeptemberManufacturers
Edgard and Cooper partners with Deliciously Ella
Edgard and Cooper and Deliciously Ella have teamed up to raise awareness of the benefits of introducing plant-based foods to dogs. The two brands are coming together to invite conscious pet owners to consider their dog’s diet just as much as their own. Edgard and Cooper has stated that it…
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Jul- 2023 -25 JulyRetailers
Edgard and Cooper launches in Whole Foods across London
Edgard and Cooper, an ethical pet food brand of kibble, food and treats for UK pets, has launched in Whole Foods markets across London. Customers can find crunchy kibbles, silky paté and cat food selections for kittens, adults, and seniors. For dogs, Whole Foods is offering Edgard and Cooper’s wet…
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Jul- 2021 -19 JulyManufacturers
Edgar and Cooper launches refill model
Edgar and Cooper has announced that its pet food brand Better Foodåç has launched a new refill model. It comes as 3.2 million pets wereåçacquired during lockdown, whilst the group said it had a “mission to be the most sustainable pet food brand”, Edgard and Cooper said it was “already…
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Sep- 2020 -11 SeptemberManufacturers
Edgard & Cooper announces further expansion
Edgard and Cooper has announced a further expansion for the group after it secured a major listing with Fressnapf, a leading pet supplies retailer across Europe. The natural pet food brand first launched in 2016 and continues to “grow rapidly” across Europe. Growth last year exceeded 145%, while the group…
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Mar- 2019 -29 MarchCharities
Edgard & Cooper donates 100% of Crufts sales to Mayhew
At Edgard and Cooper’s third consecutive year at Crufts, the brand celebrated a four times increase in its takings which it donated to the Mayhew Animal Home. The brand, which said its growth “exceeded 120% in 2018, it showcased its expanded product range at the event which now includes food…
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Oct- 2018 -8 OctoberManufacturers
Edgard and Cooper releases new additions to dog food range
Healthy pet food company Edgard & Cooper has updated its dog food offering and unveiled a brand refresh. The updates come as the brand revealed a new listing on Amazon (8 October), increased distribution and a focus on the UK market. The company has responded to growing consumer demand with…
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