The brand, which said its growth “exceeded 120% in 2018, it showcased its expanded product range at the event which now includes food for cats and dog treats. Its new ranges of grain-free, 85% meat dog treats, each in four flavours contributed to the 1,000 individual products sold during Crufts. This growth is what led Edgard and Cooper to make the decision to donate its proceeds.
Marketing manager, Jake Medina, said, “Supporting dogs less fortunate than our own has been a pillar of the Edgard and Cooper brand since day one. As we continue to grow our presence in the UK, it’s important to us that we join our customers in supporting local charities.
“Mayhew is an incredibly well respected charity with whom we have worked for some years now. We feel an affinity with Mayhew who likes ourselves, work internationally to ensure more pets lead a healthy and happy life. We are thrilled that our success at Crufts will help to support the charity’s admirable efforts.”
David Milsom, head of fundraising at Mayhew, added, “We are so grateful to Edgard and Cooper for all their support over the last three years. We are delighted they had such a successful weekend at Crufts and we can’t thank their customers enough for supporting us by buying their wonderful products.
“Thanks of course to the team at Edgard and Cooper for their ongoing generosity, and we’re really looking forward to working with them again at our Cattery Easter Party and other events later this year.”
Edgard and Cooper said it would continue to demonstrate its commitment to charity at a country- and company- wide level, with the sale of every purchase contributing to the company’s charitable donations.