Dry Food

Edgard and Cooper launches in US

General Mills has announced that Edgard and Cooper has launched the brand in the US following its acquisition in April 2024. The brand will launch this July through an exclusive retail partnership with omni-channel pet retailer PetSmart. This US launch will feature Edgard and Cooper’s recipes made with real, recognizable…

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Karnlea launches Dental with Mint supplement

Karnlea has launched its new seaweed-based supplement, Dental with Mint, that aims to support canine oral health.  The new supplement tackles plaque and tartar while also supporting coat, skin and gut health. Made with a finely milled blend of red, green, and brown seaweeds – plus a dash of peppermint…

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Lily’s Kitchen launches new supplement range

B Corp pet food brand Lily’s Kitchen has launched a new range of supportive supplements for dogs. The latest range is designed to be incorporated into a daily feeding routine. Developed with a vet, the supplements range contains carefully selected ingredients, including concentrated botanicals, to help give dogs support, whether…

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Hurayra launches UK’s first halal cat food

Hurayra Halal Pet Food has announced it is set to launch a range of dry cat food in May, becoming the UK’s first HMC halal-certified, premium pet food brand. The product is made using ethically sourced, hig quality ingredients free from grain, wheat and soybean filler. The new product is…

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Over 70% of pets are fed one type of food daily

Over 70% of Brits are feeding their pets just one type of food daily according to data from Harringtons. Owners are worried about changing their pets’ diet in case it causes potential side effects or impacts their happiness, such as causing an upset stomach (24%). Despite these worries, over a…

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Global D2C pet food market demand to rise 20.6%

The global direct-to-customer pet food market demand is projected to rise at a CAGR of 20.6% in the next ten years, according to data from Fact.MR. Furthermore, the market is projected to reach $2.8bn (£2.21bn) in 2024 before the huge expected growth. While established players in the pet food market…

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New pet food brand Tilly and Ted launches

New pet food brand Tilly and Ted has announced its launch with a number of products aimed at millennial pet owners. The company stated that its products have high meat content as well as super foods and prebiotics. The range is only available in Asda and includes wet and dry…

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Catit unveils sustainable packaging to celebrate Earth month

Pet brand Catit has launched a new sustainable cat food packaging for its wet food range, Catit Cuisine, this Earth month. In addition, the group’s Catit Recipes dry food range is also using recyclable packaging unlike many other pet food options. Using only fresh and natural ingredients, Catit Cuisine offers…

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MPM unveils major global rebrand of its Applaws cat food

MPM has unveiled the beginning of an evolution in the branding of its wet and dry cat food Applaws, the first makeover of the brand since its launch in 2006. The rebrand covers the full Applaws offer – wet foods, treats and dry food – and the new branding is…

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Vafo Group acquires Dagsmark Petfood

European producer of “super premium” pet foods Vafo Group has acquired Finnish company Dagsmark Petfood. Now part of Vafo Group, Dagsmark will continue its operations while retaining its existing workforce. In Finland, Vafo Group is currently represented by its subsidiary Prima Pet Premium, which also operates a new dry food…

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