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Dog Food

Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.

  • Dec- 2021 -
    8 December
    ManufacturersSkinner’s launches new ‘Get Out and Go’ range

    Skinner’s launches new ‘Get Out and Go’ range

    Skinner’s has launched ‘Get Out and Go!’, a new complete dog food range that has been made to support the diet and nutrition of active dogs. Comprising three varieties of wet food and four varieties of complete dry, in addition to training treats and an energy and recovery bar, the…

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  • 3 December
    RetailersJollyes to invest in Northern Ireland market

    Jollyes to invest in Northern Ireland market

    Jollyes has announced plans to invest £325,000 in Northern Ireland to open new stores and support key Irish suppliers.  The pet retail chain, which already has 12 stores in Northern Ireland, will begin the new investment programme on 11 December, opening a new 6,700 sq ft store at Longwood retail…

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  • Nov- 2021 -
    25 November
    Industry NewsNoochy Poochy secures new listings

    Noochy Poochy secures new listings

    New vegan pet food brand, Noochy Poochy, has achieved listings with a host of stores and wholesalers following research into vegan vitamins. Noochy Poochy, a cheesy flavour dog food created by vegan vet Lucy McKinna, launched this summer with the claim they placed ‘transparency at the heart of what they…

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  • 5 November
    Pet OwnersDoGood reveals carbon balanced packaging

    DoGood reveals carbon balanced packaging

    DoGood has launched its new carbon balanced packaging to match its product’s eco-credentials. The brand offers a 100% plant-based, healthy, fresh, “nutritionally complete and balanced dog food with a low environmental impact”. In collaboration with Newton Print, the start-up said it produced printed cardboard sleeves made from certified FSC cardboard…

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  • Oct- 2021 -
    14 October
    Industry NewsPaleo Ridge celebrates four millionth meal milestone

    Paleo Ridge celebrates four millionth meal milestone

    Paleo Ridge has reached its four millionth meal milestone with over 17,000 customers having bought from the company, which has been selling “ethically sourced raw feeding products” for the past 6 years. It said it recently saw a boost in revenue after the launch of its new website in March,…

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  • 14 October
    ManufacturersDoGood unleashes eco-friendly packaging

    DoGood unleashes eco-friendly packaging

    Plant-based dog food company, DoGood based in Woking, Surrey has announced that it unleashed carbon-balanced packaging to match its product’s eco-credentials. In collaboration with Newton Print, the start-up used its sampling service and low minimum order volumes to produce printed cardboard sleeves made from certified FSC cardboard for the dog…

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  • 7 October
    Pet OwnersSkinners launches new dog food range

    Skinners launches new dog food range

    Skinners has announced its latest food range, ‘Get Out and Go’, specifically for dogs. The range is made up of four dry foods, three wet foods and an energy bar, recovery bar and training treats.  Skinners has said ‘Everyday Energy’ gives dogs “everything” they need for their walks, while ‘Extra…

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  • Sep- 2021 -
    29 September
    RetailersJollyes relaunches ‘Lifestage’ dog food range

    Jollyes relaunches ‘Lifestage’ dog food range

    Jollyes has unveiled details of the relaunched and expanded “Lifestage” dog food range which features new flavours such as salmon and trout with asparagus and turkey with sweet potato and cranberry. The range of wet and dry food contains up to 50% meat content and includes grain free options. Alongside…

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  • 24 September
    ManufacturersYora launches first ever cat food

    Yora launches first ever cat food

    Yora has launched its first ever cat food, which it claims contains the highest insect content of any cat food on the market.  The sustainable pet food group launched in 2019 with a dog food and treats range targeting “environmentally-conscious” pet owners, but is now expanding into the cat food…

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  • 21 September
    Industry NewsThe Pack launches plant-based dog food range

    The Pack launches plant-based dog food range

    The Pack has announced the launch of its new range of plant-based wet dog food.  The London-based food tech start-up is the first company in the world to produce multiple plant-based wet dog food flavours which simulate meat; with three alternative options to fish, chicken, and beef.  The start-up was…

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