Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Sep- 2023 -22 SeptemberManufacturers
Edgard and Cooper partners with Deliciously Ella
Edgard and Cooper and Deliciously Ella have teamed up to raise awareness of the benefits of introducing plant-based foods to dogs. The two brands are coming together to invite conscious pet owners to consider their dog’s diet just as much as their own. Edgard and Cooper has stated that it…
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22 SeptemberRetailers
Happy Hounds director prosecuted for supplying unsafe pet food
Neath Port Talbot raw pet food manufacturing business Happy Hounds has been prosecuted by Neath Port Talbot County Borough Council for supplying unsafe pet food and operating in unhygienic conditions. Following the prosecution, the company has now entered liquidation. The pet food business caters to dog owners and breeders across…
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18 SeptemberRetailers
Pedigree Wholesale launches Nobblys by Petello
Pedigree Wholesale has announced the launch of its new dental dog chew brand, Nobblys, by Petello. Every chew is vegetable-based and is made with natural ingredients, they also contain peanut butter, as a source of protein. They also include Pea Starch and Sweet Potato Starch as well as Vitamin E,…
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15 SeptemberRetailers
Pedigree Wholesale launches Cooper and Co’s Adult Turkey recipe
Pedigree Wholesale has launched Cooper and Co’s new dry dog food range extension, the Adult Turkey recipe. A complete pet food for dogs, the Adult range extension is formulated to support everyday health and well-being and includes fresh turkey, with sweet potato and carrots. The range is available in a…
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14 SeptemberRetailers
Omni launches meat-like vegan wet food range
British Vegan pet food brand Omni has launched its first meat-like vegan dog food product. The vet-formulated wet food range has been a year in the making with a patent pending, and currently consists of beef and chicken-style options, all supplemented with healthy vegetables. Each flavour is available as a…
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5 SeptemberRetailers
Butternut Box raises £280m in new fundraising round
Butternut Box, the UK-based fresh dog food company, has announced it has raised £280m in its latest fundraising round from new investor General Atlantic, a global growth equity firm. Existing investor L Catterton, a global consumer-focused investment firm, also participated in the round, helping to further the brand’s presence in…
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Aug- 2023 -22 AugustRetailers
Good Dog Food appoints Henry Dimbleby as non-executive director
Agronomics, the company focused on the field of cellular agriculture, has announced that portfolio company Good Dog Food Limited has appointed Henry Dimbleby, an entrepreneur and food campaigner, to the board as a non-executive director. Dimblebey is a UK food campaigner, co-founder of restaurant chain Leon and was lead non-executive…
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16 AugustRetailers
Hownd launches new plant-based Dog Wellness Treats
Hownd, a dog food brand of cruelty-free, certified plant-based products, has announced the launch of its latest soft-baked Wellness Treats. The treats are hand-baked in biomass wood-fired ovens and are “nutrition-packed”, 100% plant based and hypoallergenic “to suit sensitive tummies”. They come in five functional flavours; Golden Oldies, Got an…
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11 AugustRetailers
Pet Family appoints DPD as its delivery partner
Pet Family has appointed shipping company DPD as its new delivery partner Pet owners who place their orders before 1 pm on any day including weekends will have their package dispatched the same day and receive it the very next day. DPD will deliver on both Saturdays and Sundays, allowing…
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11 AugustManufacturers
Butternut Box launches campaign to ‘put food back into dog food’
Fresh dog food brand Butternut Box has unveiled a new billboard to launch its campaign to “put the food back into dog food”. The company has launched an edible billboard in South London park after discovering that 48% of pet owners could only name three things in their pet’s food.…
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