Direct Line
This coverage focuses on Direct Line’s role in the UK pet insurance market, examining its policies, partnerships, claims trends, and positioning within the wider petcare ecosystem. Pet Gazette reports on product updates, regulatory developments, customer service performance, and shifts in consumer behaviour impacting insurance uptake. Coverage offers insights for veterinary professionals, retailers, and service providers monitoring the intersection of insurance, pet health, and customer loyalty across the UK pet industry.
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Mar- 2025 -12 MarchPet Owners
Five dogs per day stolen last year, Direct Line finds
An estimated 1,808 dogs were stolen across the UK in 2024, the equivalent of five every day, according to a new analysis of police force data by Direct Line Pet Insurance. Despite the high number of dog thefts, this figure represents a 21 per cent decrease compared to 2023, which…
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Apr- 2022 -14 AprilIndustry News
New app launched to combat dog theft
Former criminal defence lawyer Sara Burney has launched a new dog theft prevention app – Howl. On Howl, users can privately store information on their dog so that in the event of a theft, they can get the word out as soon as possible along with details on the exact…
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Mar- 2021 -9 MarchBusiness
IVC Evidensia acquires PawSquad
IVC Evidensia has announced its acquisition of PawSquad, the telemedicine provider for vets. The European veterinary group purchased the company, which operates in 12 countries, for an undisclosed sum. PawSquad clients include many customers in the pet care industry, including Direct Line Insurance, and charities, such as the People’s Dispensary…
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Jul- 2018 -13 JulyCurrent Affairs
Pet owners advised to look for early warning signs as vet costs rise
New analysis from Direct Line Pet Insurance has revealed that the average cost of veterinary treatment for dogs and cats has risen by four percent over the past year, with the average claim rising by £29, from £728 to £757. The overall cost of medical treatment claims for dogs and…
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May- 2018 -24 MayGovernment & Legislation
Dog theft sees sharp rise
The number of dogs stolen across Britain has risen by 6.8 percent in just 12 months, according to new research. Direct Line figures show an average of five dogs are stolen every day in the UK. Last year 1,909 dogs were reported as stolen to police, compared with 1,788 reported…
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18 MayBusiness
Direct Line Pet Insurance partners with Pet Drugs Online
Direct Line Pet Insurance has partnered with Pet Drugs Online, a vet-run supplier of online veterinary medication, to provide pet owners with the opportunity to purchase veterinary prescribed medication and have it delivered the following day. Pet Drugs Online is a supplier of veterinary medication and animal products licensed in…
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Oct- 2017 -18 OctoberCurrent Affairs
64,000 dogs died in dog fights in just 12 months
In the past 12 months, 64,097 dogs have died after being involved in a fight, according to Direct Line Pet Insurance. 44,375 have also suffered life-changing injuries because of a fight with more than a quarter (27 percent) of dogs seen by vets after fighting had to be put down due…
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Aug- 2017 -16 AugustCurrent Affairs
UK faces 40 percent increase in cat theft
New analysis by Direct Line Pet Insurance reveals 261 cats were reported as stolen to UK police forces in 2016. According to the data, the number of cats reported stolen has jumped by 40 percent since 2014 (186). Less than a fifth (18 percent) of cats reported stolen were recovered…
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Aug- 2014 -5 August
Direct Line to Sponsor Super Dog Live
Direct Line Pet Insurance is the headline sponsor of SuperDogs Live which will take place at the inaugural National Pet Show at the NEC, Birmingham on September 20 and 21. The competition, which searches for talented and heroic dogs, is hosted by TV presenter and dog-lover, Ben Fogle. Semi-finalists will…
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May- 2013 -9 MayEvents
Direct Line to sponsor London Pet Show
Direct Line Pet Insurance has been announced as the headline sponsor for the London Pet Show 2013. Direct Line Pet Insurance secured the show’s top sponsorship slot, raising the profile of its services to dog and cat owners. It now heads up a host of leading animal brands taking up…
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