Direct Line to Sponsor Super Dog Live

Direct Line Pet Insurance is the headline sponsor of SuperDogs Live which will take place at the inaugural National Pet Show at the NEC, Birmingham on September 20 and 21. The competition, which searches for talented and heroic dogs, is hosted by TV presenter and dog-lover, Ben Fogle.

Semi-finalists will join Fogle on stage for the star-studded competition at The National Pet Show, sponsored by MyPetonline, in categories including Strictly Doggy Dancing, Most Talented Dog and Most Heroic Hound.  The shows take place twice a day during the two days in the Super Theatre.

Channel 4’s ‘Supervet’ Noel Fitzpatrick will be making a special guest appearance at SuperDogs Live and will join judges from BBC Radio – The Barking Blondes, Jo Good and Anna Webb.

Fogle said: ‘As a total dog-lover, being part of SuperDogs Live is just fantastic. I can’t wait to seek out the nation’s best doggy dancers, entertainers and dogs that have shown great bravery. It will be a really amazing, fun and heart-warming show.’

He explained: “We want to celebrate the incredible bond that people have with their pets, as well as the extraordinary feats that dogs can achieve through training or natural talent.”

Claire Foster, Direct Line Pet Insurance PR Manager, said: “We are really excited about being part of such a new and exciting national event dedicated to pets. At Direct Line Pet Insurance, our aim is to help pet owners to manage veterinary bills if their animal should become unwell or are injured. Veterinary care can be expensive, running into hundreds or even thousands of pounds. Our sponsorship of SuperDogs Live and the activities on our stand at the National Pet Show very much focus on the central message – keeping pets safe, well, happy and away from the veterinary clinic.’

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