Cat Food
Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.
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Jun- 2024 -5 JuneManufacturers
KatKin welcomes first chief marketing officer
Fresh cat food brand KatKin has announced the appointment of Lloyd Page as its first chief marketing officer. Most recently Page was CMO at Motorway, where he played a lead role in securing series B and C funding rounds. He has also held senior roles at Moneysupermarket Group, where he…
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May- 2024 -8 MayRetailers
Pets Choice appoints new export business unit controller
Pets Choice has announced the appointment of Chris Keithtley as its new export business unit controller. He has extensive knowledge having been in the industry for over 18 years developing partnerships worldwide for businesses such as Petface, Leisuregrow and Gardman. Tony Raeburn, Pets Choice CEO, said: “I am delighted that…
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2 MayBusiness
General Mills acquires Edgard and Cooper
American firm General Mills has announced that it has acquired pet food manufacturer Edgard and Cooper. This deal further advances its Accelerate strategy, including the prioritisation of its core markets, global platforms and “local gem” brands. Headquartered in Kortrijk, Belgium, Edgard and Cooper will be a separate operating unit led…
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1 MayBusiness
Pets Choice acquires Vet’s Kitchen
Pets Choice has agreed a deal with Pets’ Kitchen for its premium pet food brand, Vet’s Kitchen, taking over responsibility of sales as from 1 June 2024. The Vet’s Kitchen brand, which primarily operates in dry dog and cat food, will join Pets Choice’s family of pet brand offerings, which…
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Apr- 2024 -29 AprilManufacturers
KatKin welcomes Channel 5 vet as brand ambassador
KatKin has announced Channel 5’s Matt Jackson-Smith as its first vet ambassador. Jackson-Smith will support the brand by appearing in videos and at events to spread the word about fresh cat food. Jackson-Smith is one of the stars of Channel 5’s long-running show The Yorkshire Vet. He trained at the…
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22 AprilRetailers
Catit unveils sustainable packaging to celebrate Earth month
Pet brand Catit has launched a new sustainable cat food packaging for its wet food range, Catit Cuisine, this Earth month. In addition, the group’s Catit Recipes dry food range is also using recyclable packaging unlike many other pet food options. Using only fresh and natural ingredients, Catit Cuisine offers…
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Mar- 2024 -21 MarchManufacturers
MPM unveils major global rebrand of its Applaws cat food
MPM has unveiled the beginning of an evolution in the branding of its wet and dry cat food Applaws, the first makeover of the brand since its launch in 2006. The rebrand covers the full Applaws offer – wet foods, treats and dry food – and the new branding is…
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18 MarchManufacturers
Meatly partners with Omni to launch first cultivated meat cat food
Cultivated meat company Meatly has claimed it has created the world’s first cans of cat food that use cultivated chicken as the protein source. The product was created in collaboration with its first brand partner, Omni, a fast-growing novel protein pet food company in the UK, founded by veterinarian Dr…
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Feb- 2024 -14 FebruaryFeatures
CARNILOVE True Fresh Cat food made with only fresh meat emerges as standout product
In the highly competitive market of cat food, CARNILOVE True Fresh Cat, distributed by BSB Products Ltd, has emerged as a standout product. CARNILOVE True Fresh Cat is made using only the freshest ingredients in its manufacturing process. Unlike many other brands that rely on processed or frozen ingredients, Carnilove…
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Jan- 2024 -24 JanuaryManufacturers
United Petfood acquires Vital Petfood Group
European dog and cat food manufacturer United Petfood has announced that a share purchase agreement has been signed for the acquisition of Vital Petfood Group in Ølgod, Denmark. The takeover of the first plant in the Nordics is part of the planned growth strategy of United Petfood. Vital Petfood Group…
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