Cat Food
Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.
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Aug- 2024 -22 AugustRetailers
Fresh cat food brand Marro launches in UK
Marro, a fresh cat food subscription service, has launched in the UK. The meals are steam-cooked to preserve nutrients and flavour. Marro’s recipes feature a variety of protein sources, including human-quality meat and fish, all slathered in a glossy, hydrating gravy. Its menu features ‘juicy beef’, ‘flaky fish’, ‘succulent chicken’,…
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14 AugustManufacturers
Wellness Pet unveils new cat food and dog supplements
Wellness Pet Company has unveiled its latest cat food and dog supplements at Superzoo. For cats, Wellness Appetizing Entrées are now available in nine recipes with ingredients like real chicken and tuna and no added artificial flavours, colours or preservatives. The treats come in multiple recipe options in mousse, flaked…
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Jul- 2024 -3 JulyManufacturers
Burns Pet Nutrition launches new TV and outdoor campaign
Burns Pet Nutrition is set to launch a national outdoor, TV and digital advertising campaign starting 8 July, running for six weeks. The campaign will lead with the Burns tagline: ‘Love your pet the Burns Way’ and will appear on digital six sheets and digital 48 sheets in key locations…
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Jun- 2024 -28 JuneFeatures
Formulas to satisfy your cat’s instinctive love of meat
Carnilove Cat ranges offer even the pickiest of felines a tasty experience to satisfy their instinctive love of meat. Carnilove Cat food features wild-origin meats that are grain and potato free with extraordinary taste and great digestibility. Carnilove Dry cat food ranges offer recipes for all breeds and life stages.…
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6 JuneRetailers
Pets’ Kitchen announces Vet’s Kitchen sale to focus on vet services
Pets’ Kitchen Ltd has announced the sale of the Vet’s Kitchen division to Pets Choice, allowing it to focus on its Vet’s Klinic veterinary practices. The Vet’s Kitchen brand, which primarily operates in dry dog and cat food, will join Pets Choice’s family of pet brand offerings, which include Webbox,…
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5 JuneManufacturers
KatKin welcomes first chief marketing officer
Fresh cat food brand KatKin has announced the appointment of Lloyd Page as its first chief marketing officer. Most recently Page was CMO at Motorway, where he played a lead role in securing series B and C funding rounds. He has also held senior roles at Moneysupermarket Group, where he…
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May- 2024 -8 MayRetailers
Pets Choice appoints new export business unit controller
Pets Choice has announced the appointment of Chris Keithtley as its new export business unit controller. He has extensive knowledge having been in the industry for over 18 years developing partnerships worldwide for businesses such as Petface, Leisuregrow and Gardman. Tony Raeburn, Pets Choice CEO, said: “I am delighted that…
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2 MayBusiness
General Mills acquires Edgard and Cooper
American firm General Mills has announced that it has acquired pet food manufacturer Edgard and Cooper. This deal further advances its Accelerate strategy, including the prioritisation of its core markets, global platforms and “local gem” brands. Headquartered in Kortrijk, Belgium, Edgard and Cooper will be a separate operating unit led…
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1 MayBusiness
Pets Choice acquires Vet’s Kitchen
Pets Choice has agreed a deal with Pets’ Kitchen for its premium pet food brand, Vet’s Kitchen, taking over responsibility of sales as from 1 June 2024. The Vet’s Kitchen brand, which primarily operates in dry dog and cat food, will join Pets Choice’s family of pet brand offerings, which…
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Apr- 2024 -29 AprilManufacturers
KatKin welcomes Channel 5 vet as brand ambassador
KatKin has announced Channel 5’s Matt Jackson-Smith as its first vet ambassador. Jackson-Smith will support the brand by appearing in videos and at events to spread the word about fresh cat food. Jackson-Smith is one of the stars of Channel 5’s long-running show The Yorkshire Vet. He trained at the…
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