Cat Food
Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.
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Apr- 2019 -16 AprilManufacturers
Fish4Dogs set to launch TV campaign
Fish4Dogs is set to undertake its first-ever television advertising campaign next month, encouraging dog owners to ‘Switch to Fish’. ‘The Run’ features a man and his dog enjoying their run over the moors as they consider the health benefits of switching the dog’s diet to fish. Launched at Crufts, the…
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Feb- 2019 -18 FebruaryManufacturers
FourFriends to expand retail arm
Swedish pet food brand FourFriends Pet Foods has set out its expansion plans for the future in the UK as it launched a new supplement range for cats and dogs. The company is currently looking to increase its number of stockists and to expand its breeder offering. Set up by…
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4 FebruaryManufacturers
Hills Pet Nutrition recalls dog food over illness concerns
Hills Pet Nutrition has voluntarily recalled some of its canned dog food products over concerns the potentially high levels of vitamin D could cause canines to fall ill. The affected canned dog foods which were manufactured by the Hill’s Pet Nutrition facility in Topeka, Kansas (EU approval # KS-PF0-0004) were…
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1 FebruaryManufacturers
FourFriends Pet Food introduces new meat sausages
Leading Swedish pet food manufacturer, FourFriends Pet Food has launched in the UK with a new range of complete cat food. Its latest product, FourFriends meat sausages can be used as a complete food for cats in their own right or can be combined with the FourFriends complete dry food…
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Jan- 2019 -31 JanuaryManufacturers
Edgard & Cooper expands into cat food
Healthy pet food company Edgard & Cooper has announced it is launching a cat food range, built on the same three key principles as its range for dogs: fresh, tasty and with fresh meat, made and sourced ethically and driving 10% of profits to charity. The addition of the range…
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30 JanuaryAwards
Poppy’s Picnic nominated for Expo Awards
Dylan Watkins, founder of raw dog food brand, Poppy’s Picnic, has been nominated for the Male Entrepreneur of the Year in the south west region’s Great British Expos’ Awards and the company has been nominated in the ‘New Start-up of the Year’ category. The Great British Expos’ Ltd have been…
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4 JanuaryManufacturers
Whiskas Pouch undergoes ‘huge’ renovation
Mars Petcare has announced that Whiskas Pouch is launching a “powerful renovation” to its product, design and claim upgrades – all supported with in-store activation. The renovation will deliver a new and improved recipe with improved aesthetics and reformulated gravy and jelly. Over 30 percent of ‘Cat Wet’ shoppers in…
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Dec- 2018 -13 DecemberGovernment & Legislation
Natural Instinct recalls cat food over ‘EU requirements’
Natural Instinct has recalled its Wild Venison cat food in bags of 250g and 500g after it said the food was “not inspected in line with EU requirements”. The pet food manufacturer said the food had not had an offal inspection “in line with legal requirements”. It said that the…
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Nov- 2018 -13 NovemberBusiness
Scrumbles secures £150,000 investment
Independent pet food manufacturer, Scrumbles has raised more than £150,000 in equity funding through the SEIS scheme, aimed at supporting small businesses. Founded by husband and wife, Jack Walker and Aneisha Soobroyen, Scrumbles’ range of dog and cat food is already stocked in Ocado and Fetch.co.uk. It is hoped that…
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Oct- 2018 -19 OctoberAwards
Natures Menu MD named one of the ‘Top 50 Most Ambitious Leaders’ in UK
Raw pet food company Natures Menu is celebrating its managing director, Craig Taylor, being named one of the ‘Top 50 Most Ambitious Business Leaders’ in the UK. The awards by LDC, the private equity investment company, recognise inspiring individuals who run Britain’s most successful mid-companies and featured Taylor in the…
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