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Cat Food

Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.

  • Nov- 2020 -
    17 November
    FeaturesThe rise of D2C in pet care – How are brands adjusting to a new marketplace?

    The rise of D2C in pet care – How are brands adjusting to a new marketplace?

    As lockdown restrictions have influenced major consumer behaviour changes, especially when it comes to shopping habits, it’s no surprise that brands across a variety of sectors have been tapping into D2C offerings as they present an easier, safer and more reliable option of purchasing. The pet care industry is no…

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  • 13 November
    ManufacturersMPM sold by ECI Partners

    MPM sold by ECI Partners

    Premium natural pet food company MPM has been sold by ECI Partners, with completion of the sale subject to regulatory clearance.  The Manchester-headquartered pet company sells dog and cat food under the Applaws, Encore and Reveal brands.  Its products are sold across 50 countries and the business has maintained strong…

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  • 5 November
    AppointmentNestlé Purina PetCare names CEO

    Nestlé Purina PetCare names CEO

    Nestlé Purina PetCare has announced that Joseph R. Sivewright will transition from his position as CEO of Nestlé Purina PetCare for the Americas, and be appointed chairman of the group, effective 1 January 2021.   Succeeding Sivewright will be Nina Leigh Krueger, who will become the CEO and president of Nestlé…

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  • Oct- 2020 -
    28 October
    BusinessKatKin secures £4.5m to promote cat nutrition

    KatKin secures £4.5m to promote cat nutrition

    KatKin has secured £4.5m to encourage healthy nutrition in cats, following seed funding secured by Octopus Ventures. The pet-tech company was founded by Brett and Nikki O’Farrell in 2019, and aims to create the “healthiest cat food in the world”, with a 95% fresh, real meat content and zero fillers…

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  • Sep- 2020 -
    4 September
    ManufacturersHarringtons raises market share in dry dog food sector

    Harringtons raises market share in dry dog food sector

    Harringtons has become the number one brand by value in dry dog food across UK supermarkets, 12 years after the brand first launched.  The dog food company said it has now “continued to solidify” its position as a sector leader  with a 25% market share in the area.  It comes…

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  • 2 September
    ManufacturersPFMA welcomes six new members

    PFMA welcomes six new members

    The Pet Food Manufacturers’ Association (PFMA) has welcomed six new companies to its membership. Amongst the new members are two raw dog food manufacturers, which brings the total raw pet food sector members up to 14 companies, and two new suppliers. New members include: Natural Dog Food Direct are independent,…

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  • Aug- 2020 -
    6 August
    AwardsPATS New Product Awards to go ahead

    PATS New Product Awards to go ahead

    Organisers of PATS Telford have announced that its New Product Awards will go ahead this year, despite the cancellation of PATS Telford that was due to take place this September. The awards provide an opportunity for suppliers and manufacturers to showcase new launches to retailers and buyers across the UK.…

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  • Jul- 2020 -
    27 July
    CharitiesPet foodbank supports families through Covid-19 crisis

    Pet foodbank supports families through Covid-19 crisis

    The Edinburgh Dog and Cat Home pet foodbank has been supporting pets and their families throughout the coronavirus pandemic in Edinburgh and the Lothians. Edinburgh Dog and Cat Home has seen increased demand for our new service over the lockdown period, working directly with the community to ensure that those…

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  • 3 July
    FeaturesGourmet pet food on the up in lockdown

    Gourmet pet food on the up in lockdown

    If there’s one good thing about this pandemic, it’s that most of us are getting to spend more time with our homes, families and pets.  Dogs everywhere are probably very happy about this. My cat isn’t.  Albie still hasn’t adapted to me being around all the time. He’s on edge,…

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  • Jun- 2020 -
    24 June
    CoronavirusCoronavirus diaries: Inspired Pet Nutrition

    Coronavirus diaries: Inspired Pet Nutrition

    There is no doubt that we have been through unprecedented times in the last few months. Inspired Pet Nutrition (IPN) attended Crufts in early March with a skeleton crew and it was agreed that those who attended would isolate from the office for a week afterwards.  In the following two…

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